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million dollars (Coca-Cola, n.d.). In 2005 the company made its way into more than 200countries across the globe selling over fifty billion customers.Key Business GoalsCoca-Cola has introduced many campaign goals in the past 100 years. The main goals for thecompany are global recognition and for ethical responsibility. Coke’s e commerce agendaconsists of reaching consumers across the globe by placing a beverage within arms reach of6
MGT497 Strategic Information Technology Plan (Final Paper)everyone. They accomplish this by having objectives and strategically planning to meet therequirements to each objective. Another goal is to give back as much as they take in. Theydivide the commitment into three parts of focus; women, water, and wellbeing. Five bytwenty is the drive to empowering five million women business owners by the year 2020.The company aims to maximize profits while maintaining long term growth in the market.The mission statement refers to the company that seeks to refresh the world, inspire momentsof optimism and happiness. According to the CEO “the company produces and sells thebeverage bases, concentrates, and the syrups to the bottling operators who manufacture,packages, and distribute the finished product to the vending partners and retailers who thenagain sell the products to the consumers.” (The Coca Cola Company 2015).IT Strategy to Support Goals of the OrganizationServiceThe organization is a complete beverage company offering over 500 brands in more than200 countries and territories. In addition to the company’s Coca-Cola brands, they alsoinclude “some of the world’s most valuable beverage brands, such as Ades, a soy-basedbeverage, Ayataka green tea, Dasani waters, Del Valle juices, nectars, Fanta, Georgiacoffee, Gold Peak teas and coffees, Honest Tea, innocent smoothies and juices, MinuteMaid Juices, Powerade sports drinks, Simply Juices, smart water, Sprite, vitamin waterand Zico Coconut Water.” They continually transform their portfolio from reducing sugarin the bottles to bringing innovative new products to the market. They are also workingon a process that will reduce and save the environment. This is done by regenerating thewater supply and recycling. The bottling partners employ more than seven hundred7
MGT497 Strategic Information Technology Plan (Final Paper)thousand people bringing the economy the opportunity it needs to communities across theglobe. (The Coca-Cola Brands, n.d.). InnovationRefers to the introduction of new creative ideas of change for better solutions that meetnew objectives, needs, or existing markets. It is a talent of exploring new ideas for thepurpose of gaining social or economic value. The skilled innovator carries the ability tothink creatively, problem solving and has technical abilities. New products, technologies,or a business model is a new idea, creative thought, new imaginations in the form of aproduct or service. One area Coca-Cola is being innovative is the recently added Orange,No-Sugar as the newest flavor. It hit the shelves in Aussie, Australia. The No-Sugar brandis going out this winter. The culture already loves the flavored soda, and now one