Facebook Twitter LinkedIn YouTube Instagram Others 2 On which of these online

Facebook twitter linkedin youtube instagram others 2

This preview shows page 42 - 49 out of 49 pages.

Facebook Twitter LinkedIn YouTube Instagram Others 2. On which of these online communities do you currently have an account for your Chamber or business? Facebook Twitter LinkedIn Instagram YouTube Others 3) Do you notice advertisement? yes no 4) If yes, from where? Radio
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I M D R , P u n e P a g e 43 | 49 Magazines, Nespaper Online Ads TV 5) What kinds of digital marketing do you engage in for your own business? Search engine optimisation (SEO) Email marketing Pay per click Advertising (PPC) Online Advertising (excluding PPC) Content marketing Social media marketing 6) Overall, do you consider each of these activities better for driving awareness, for lead generation or for both equally? SEO Awareness Lead generation Both equally Email marketing Awareness Lead generation Both equally Pay Per Click advertising (PPC)
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I M D R , P u n e P a g e 44 | 49 Awareness Lead generation Both equally Online advertising Awareness Lead generation Both equally Content marketing Awareness Lead generation Both equally Social media marketing Awareness Lead generation Both equally 7) How much do you currently spend on digital marketing for your business? Less than 3 Lakh 3 lakh to 5 Lakh 5 Lakh to 10 Lakh More 10 Lakh 8) Compared to 2016, are you planning to spend more money, less money or the same on your marketing activities in 2017? SEO
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I M D R , P u n e P a g e 45 | 49 More Less Same Email marketing More Less Same PPC More Less Same Online advertising More Less Same Content marketing More Less Same Social media marketing More Less Same 9) How limiting do you feel these factors are on the success
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I M D R , P u n e P a g e 46 | 49 of your digital marketing? Lack of budget Extremely Very Quite Not very Not at all Lack of time / resources Extremely Very Quite Not very Not at all Lack of knowledge Extremely Very Quite Not very Not at all Lack of accurate measurement Extremely Very Quite Not very Not at all
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I M D R , P u n e P a g e 47 | 49 Competition Extremely Very Quite Not very Not at all Creativity Extremely Very Quite Not very Not at al 10) Please rank these activities in terms of their importance to your own marketing in 2016 Search engine optimisation (SEO) Email marketing Pay per click Advertising (PPC) Online Advertising (excluding PPC) Content marketing Social media marketing 11) How often do you seek advice / information about digital marketing from the following media sources? Blogs Never
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I M D R , P u n e P a g e 48 | 49 Rarely Monthly Weekly Daily Forums Never Rarely Monthly Weekly Daily Social networks Never Rarely Monthly Weekly Daily News websites Never Rarely Monthly Weekly Daily Books, newspapers, magazines Never
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I M D R , P u n e P a g e 49 | 49 Rarely Monthly Weekly Daily Email newsletters Never Rarely Monthly Weekly Daily
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  • Fall '17
  • Mahvish ali

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