During the third year, Tesco will stop using an agency and it will hire the local people to work with the company. Tesco will give Club Card to everyone who are registered to be Tesc o’ member. The company will attach online shopping, so the customers can buy the thing onli ne from website and application. For advertising, it will be the same as the first and second ye ar, however, the company will give the gifts such as handle cotton bag with Tesco Express’s l ogo, caps with Tesco Express’s logo and jacket with Tesco Express’s logo to the customers in the important day such as Christmas day, Valentine day, etc. Therefore, this is one way that th e company can do for promoting Tesco Express. During the fifth year, Tesco Express will expand to every crowded and touristy city in India. The company will have delivered to deliver the things to customers for free, whereas, the cust omers have to buy thing more than the criterion of the company for example if the customers buy things more than 1,000 rupees, free delivery. For advertising, the company will have a po ster, billboard, and vehicle wrap as an offline advertising and the company uses viral video an
d artwork with good content as an online advertising. Development Plan In the development plan of the Tesco express project in Mumbai, the company will be looking into aspects of developing an organization. The aspects of developing an organization will include: Competitive edge, Marketing Strategy, Agreeing with key customers, strategic al liances, equipment installation, and lastly corporate social responsibility. The company believ es that if the company can get a closer look into these aspects of development, our Tesco Exp ress project will be a success. Competitive Edge In this aspect of the development plan we will be looking at ways we can find an advantage that separates us from our current or even future competitors, simply because all the money th at has been invested can disappear in an instant if other motivated competitors can copy our p roduct so easily. What Tesco Express brings to the market right now is quality products at a pr ice that the majority of the population can afford, and not only that but Tesco Express also co mes in a size of a convenience store. This is great for our competitive edge because we have t he advantage of convenience compared to our retail customers and the local markets. If custo mers of a retail store wanted to head over to the nearest retail store they would be faced with a few possible obstacles. Obstacles such as needing to take public transportation through the busy streets of Mumbai or driving their own personal car in the busy streets of Mumbai. With Tesco Express it will be very easy to walk to one because we will be in many locations of the area, making it easy to get to to almost anyone who lives close by a Tesco Express. There is a lso an advantage amongst the local markets. In Tesco Express, we will be providing quality pr oducts that have gone through numerous quality checking procedures. Sometimes, products fr
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- Spring '19
- Tesco Express