5.4 Information Flow Customer can get the information directly from Tata Motor such as new product, price development and so on. Tata Motor can more understanding customer's needs when receiving customers, response calls and mailling or through internet blog. If customers have any need or complaint, we can satisfy them immediately by deal with customer directly. 5.5 Promotion Flow Have two ways of promotion flow, directly and indirectly. Directly is we'll organize the marketing compaign, event and road show. By this way, we'll promote Tata nano to target market by face by face and provide the opportunities to them try to drive the tata nano. Indirectly ways are we will do the advertisement throught media such as internet, TV, radio and also newspaper. By this promotion flow, Tata Motor aims to create brand awareness and increase the sales in the Malaysia. 6.0 Financial Plan This section will offer the overview of Tata Nano related marketing activities. It is include, sale forcast, expense forecast, break even analysis and how those relate to the market strategy. 6.1 Break even analysis Break even analysis indicates that 3369 unit or $46,168,776 will be required in monthly sales revenue to reach the break even point. 6.2 Sales forecast Sale was forecasted quarterly basis, with adjustment of seasonal factor. At Malaysian there is 3 main celebration each year, which aidil fitri, Chinese new year, and Deepavali, those factors was used as seasonal factor. Since one of our target market is fresh graduate student, graduation month also was used as seasonal factor to adjust our forecasted sales. The sales was
forecasted to increase 10 percent annually, sales forecast can be refer to graph below. 6.3 Market Expense forecast Marketing expense forecast will be used as tool to keep the marketing department on target and provide indicators when corrections are needed for the proper implementation of the marketing plan. ... 7.0 IMPLEMENTATION AND CONTROL The objective of tata nano marketing plan is to serve as reference for organizations. The following areas will be monitored to gauge performance: .Revenue: Monthly and annual .Expense: Monthly and annual .Customer satisfaction .Sales growth by 10 percent annually 7.1 Marketing Organization Marketing manager will be primarily responsible for the marketing activities. Marketing manager will delegate responsibilities to promotion and advertising manager to manage product promotion and advertising. Sales manager will responsibile for sale perfoamance. Marketing director will supervise all department 7.2 Contingency plan Difficulites and risks .Show sales resulting less than projected cash flow .Unexpeted and excessive cost increase compared to the forecasted sales .Overly aggresive and debilitating actions by competitors .Significant economic downturns Worst case risk include
.Liquidate asset to cover marketing expense and liabilities .Determining the product cannot supprt itself on ongoing basis
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- Spring '17