The growth of this market will boost in areas that

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The growth of this market will boost in areas that have increasing disposable income, high pollution rates, and growing industrialization. Before a company decides to go international, they have to evaluate the potential marketing opportunities in every country they’re thinking about going into. Developing preliminary screening criteria is crucial to figuring out what country or countries your product will be successful in. The screening criteria for water purifiers/filters include the total population, total 2
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urban population and growth rate, total health expenditure (% of GDP), industrial development, and Market Potential Index. A large population is important because more people means more demand. A large population or large population growth means a continuous flow of new customers. Urbanization and the annual growth rate of urbanization is important because of its direct relationship to per capita income. Before a country reaches middle-income status, they almost always become 50 percent urbanized. Every country that has achieved high income or rapid growth has had a substantial amount of urbanization. The total health expenditure covers health services (preventive and curative), nutritional activities, family planning, and emergency aid designated for health. This includes the general government and private health expenditure. An industrialized country is one which has an advanced technological infrastructure and a developed economy. This is evaluated by a country’s gross domestic product (GDP), gross national product (GNP), amount of widespread infrastructure, the per capita income, and the general standard of living. For a country to have new innovative products, they must be somewhat advanced in technology. There is no direct indicator for a country’s technological advancement, but there is something called the Market Potential Index (MPI). Global Edge starting conducting this indexing study in 1996 to rank the potential of markets of the largest economies to provide U.S. businesses guidance when planning to expand internationally. Eight dimensions using various indicators are used to evaluate the market potential of a country on sale of one to 1-100. The eight dimensions used are: market size (electricity consumption, urban population), market growth rate, market intensity (GNI per capita, private consumption), market consumption capacity, commercial infrastructure (international internet bandwidth, logistics performance, paved road index), market receptivity, economic freedom, and country risk. The market consumption capacity is one 3
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dimension that could show if a country has rising technological advances. This dimension in the Market Potential Index includes consumer expenditure, income share of middle class, household annual disposable income of middle class, available airline seats, cellular mobile subscribers, and households with internet access.
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  • Fall '18
  • Mark Monahan
  • Marketing, Water supply, Drinking water

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