Project Assessment Pack Drive website traffic and acquire leads 3 weeks

Project AssessmentPackDrive website trafficand acquire leads3 weeksStrengthen inboundmarketingOnline mediaMarketing ManagerSatisfactoryAttend networkingevents and productlaunshes3 weeksImprove brandrecognition, increasesales and revenueOnline mediaMarketing ManagerSatisfactoryWork plan template: Marketing teamSMART Goal 1:Key action stepsTimelineExpected OutcomeResourcesPerson/AreaResponsibleEvaluation criteria(Performancestandards and keyperformanceindicators)Macallan Collegeis a trading name ofMacallan College Pty Ltd.RTO 41030 | ABN: 36 165 356 141 | CRICOS 03468FVersion Number: 1Unit Code:BSBLDR522Page34of74

Project AssessmentPackResearch andidentify hot topicsthat may attractpotential customers3 weeksIncrease brandawareness by atleast 20%Newsletter, onlinemediaMarketingdepartmentSatisfactoryBuild an effective socialmedia marketingstrategy3 weeksIncrease brandawareness by atleast 20%Newsletter, onlinemediaMarketing departmentSatisfactorySMART Goal 2:Key action stepsTimelineExpected OutcomeResourcesPerson/AreaResponsibleEvaluation criteria(Performancestandards and keyperformanceindicators)1 weekIncrease brandOnline media,Marketing departmentSatisfactoryMacallan Collegeis a trading name ofMacallan College Pty Ltd.RTO 41030 | ABN: 36 165 356 141 | CRICOS 03468FVersion Number: 1Unit Code:BSBLDR522Page35of74

Project AssessmentPackIdentify businesspublications andjournals that have awide readership inyour target customersegmentawareness by atleast 20%stakeholders,publications, journalsPrepare attractiveadverts3 weeksIncrease brandawareness by atleast 20%Online media,stakeholders,publications, journalsMarketing departmentSatisfactoryMacallan Collegeis a trading name ofMacallan College Pty Ltd.RTO 41030 | ABN: 36 165 356 141 | CRICOS 03468FVersion Number: 1Unit Code:BSBLDR522Page36of74

Project AssessmentPackDate/Time:11/01/2023 @ 10:00 AMLocation:Conference RoomChairperson:Elizabeth RobertsMeeting Attendees:Full names and rolesMichael Codi- Sales ManagerElizabeth Roberts- MarketingmemberWelcomeOrganisational objectivesClarification of the organisationalobjectives was doneElizabeth Roberts11/01/2023Sales operational planSales operational plan was discussedaccordingly.ElizabethRoberts11/01/2023Work plan preparationSteps and how to improve the workplan was identified and clarified.ElizabethRoberts11/01/2023Macallan Collegeis a trading name ofMacallan College Pty Ltd.RTO 41030 | ABN: 36 165 356 141 | CRICOS 03468FVersion Number: 1Unit Code:BSBLDR522Page37of74

Project AssessmentPackSummaryAt the end of the meeting, work planfor the Sales Manager was developedand executed.Next Meeting time/date18/01/2023 @ 10:00 AMMeeting closed at:12:00 NNMinutes are a true andaccurate record of themeetingApproved by: Michael CodiConfirmed by: Elizabeth RobertsMacallan Collegeis a trading name ofMacallan College Pty Ltd.RTO 41030 | ABN: 36 165 356 141 | CRICOS 03468FVersion Number: 1Unit Code:BSBLDR522Page38of74