The traditional method of compensating ad agencies is with A the commission

The traditional method of compensating ad agencies is

This preview shows page 28 - 30 out of 44 pages.

34. The traditional method of compensating ad agencies is with: A.the commission systemB. the hourly billingsC. the fee systemD. the straight salary methodAccessibility: Keyboard NavigationBelch - Chapter 02 #34Blooms: RememberDifficulty: EasyLearning Objective: 02-02 Describe methods for compensating and evaluating advertising agencies. 35. Agency compensation under the commission system is based on: Accessibility: Keyboard NavigationBelch - Chapter 02 #35Blooms: UnderstandDifficulty: EasyLearning Objective: 02-02 Describe methods for compensating and evaluating advertising agencies. 36. Opponents of the agency commission system would argue that this system is not effective because a commission: Accessibility: Keyboard NavigationBelch - Chapter 02 #36Blooms: Understand Difficulty: Moderate Learning Objective: 02-02 Describe methods for compensating and evaluating advertising agencies.
Background image
37. The standard agency commission is: Accessibility: Keyboard NavigationBelch - Chapter 02 #37Blooms: RememberDifficulty: EasyLearning Objective: 02-02 Describe methods for compensating and evaluating advertising agencies. 38. Which of the following statements about changes in the way advertising agencies arebeing compensated is true? A.Many agencies and their clients have developed some type of fee arrangement or cost-plus agreement for agency compensation.B. With the move toward integrated marketing services, it is likely that there will be a return to the commission system of compensation.C. From the viewpoints of both the client and the agency, the traditional commission system is much superior to negotiated commissions.D. Since most clients want their agencies to be in total charge of the integrated marketing communications process, they are willing to compensate them based on media commissions.Accessibility: Keyboard NavigationBelch - Chapter 02 #38Blooms: UnderstandDifficulty: Moderate Learning Objective: 02-02 Describe methods for compensating and evaluating advertising agencies.
Background image
Image of page 30

You've reached the end of your free preview.

Want to read all 44 pages?

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture