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similar to the weather of Bangladesh. A mildly warm Nakshi Kantha is ideal for cold winternights and even for beautification of western households. Australia also has a culturally diversepopulation; this means a large number of south Asian customers will be available for buyingproducts of Aarong as they will be able to identify with Bangladeshi culture. Transportation costsare lower for exporting to Australia as goods can be exported by sea and later transportedthrough land. Australia is composed of mostly forest and harsh terrain. For this reason, mostcities are located close to the shore. This is an advantage for cutting costs, as transportation byland along the coasts reduces the distance that has to be covered from one city to another.Australia has a much lower population compared to United States, which is why many otherinternational handicraft companies do not target this market. Aarong’s products will serve as verycompetitive and will be able to capture a large market share in this area. After the recent eventsof BREXIT and the US elections in 2016, the US and the UK are in unstable political andeconomic conditions. Compared to that, Australia currently has no crises and seems like a lowrisk country to invest in. Cultural Development Plan:Australia:As the other countries, we also have our cultural differences with Australia. Firstof all it’s the language barrier, and our export team has to be expert in their language speakingwhile making the deal. Comparing to Bangladesh, the power distance is very low in Australiawhich is only 36 and Bangladesh has 89. So basically that means we can easily contact theirimport managers and finalize the deal. Australians are also very individual, so that means we willhave to work according to that..13
Market Entry StrategiesForm of OperationWe will be directly exporting toAustralia. The exported product will be sold to the country distributors individually. Aarong does not want to take risk of direct foreign investment for a totally new market that they did not served earlier. So our first job will be finding and selecting distributor who can reach our target market effectively and efficiently.E-commerce optionsAs Aarong’s strategic partner for digital marketing and website design, DOOR3 travelled to Bangladesh for a weeklong session with the company’s stakeholders to gain an understanding of the company’s culture, requirements and goals. DOOR3 provided an ecommerce solution which aligned overall business goals, including definition of technical specifics, UX design and development. In order to enhance and support navigation on mobile and tablet touch devices, mobile-optimized information architecture was provided along with responsive design.Aarong breaks barriers and re-thinks social enterprises by bringing Western website design to Eastern audiences and providing a high-class user experience. Aarong became the first company in Bangladesh to offer international e-commerce and the first retail company to offer an international B2C relationship. Our solutions provided a tremendous opportunity for Aarong and