Research validity refers to the credibility or

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Research validity refers to the credibility or believability of the of the research instrument in measuring what it is supposed to measure (Saunders et al., 2007).There are two aspects of validity and they include internal validity and external validity(Golafshani, 2003). Internal validity is the procedures used in the research to measure what they are required to measure(Goulding, 2002). On the other hand in external validity the research of the study are generalised beyond the immediate study (Crossan, 2003). In relation to this study, research reliability was achieved by conducting a pilot study prior to the actual research. These questions were given to ten employees in the ICBC bank a week before distributing the questionnaires. The researcher used questions from previous research studies to conduct pilot study. In this dissertation the researcher made sure that the questionnaire was in line with the objectives of the research so as to ensure the internal validity of the study. Further, the contents for the questionnaire were designed after reviewing relevant literatures. This dissertation ensures the validity of research findings. 3.9 Research ethics Research ethics refer to the norms and values that guide a research study (Golafshani, 2003). The researcher in this dissertation complied with the research ethics by engaging the respondents who were willing to complete the questionnaires. The respondents were answering the questions at their own will. Before data collection, the researcher informed the human resource manager at ICBC of the aim of the research. Further, the research ensured the confidentiality of the respondent’s by 27
ensuring that the questionnaires did not have any leading information about the respondents. Moreover, data in this research is only used in this dissertation and it can only be accessed by the researcher and the tutor. The confidentiality of data in this dissertation is ensured. 3.10 Summary This chapter has succinctly elaborated on the methods of research employed by the researcher. The chapter is the foundation of empirical study in chapter four. The figures and tables produced in this process will be used in the analysis of chapter four. 28
Chapter 4 Data analysis 4.1 Introduction In the previous chapter on methodology, the direction of the study in terms of the methods and tools used in the analysis was provided. As such, this chapter use MS excel and content analysis in the presentation of the research findings. Presentation of the findings of the study is performed in accordance with the objectives of the research.The findings of the study are also substantiated by the content of the literature review. This chapter is made up of three main sections; the first section is the analysis of the demographic composition of the respondents. The second section is the analysis of the warm up questions and the last section presents the analysis of the objectives of the research. The last section of the chapter is further subdivided into two subdivisions.

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