Research validity refers to the credibility or believability of the of the researchinstrument in measuring what it is supposed to measure (Saunders et al., 2007).Thereare two aspects of validity and they include internal validity and externalvalidity(Golafshani, 2003). Internal validity is the procedures used in the research tomeasure what they are required to measure(Goulding, 2002). On the other hand inexternal validity the research of the study are generalised beyond the immediate study(Crossan, 2003). In relation to this study, research reliability was achieved byconducting a pilot study prior to the actual research. These questions were given to tenemployees in the ICBC bank a week before distributing the questionnaires. The researcher used questions from previous research studies to conduct pilot study.In this dissertation the researcher made sure that the questionnaire was in line with theobjectives of the research so as to ensure the internal validity of the study. Further, thecontents for the questionnaire were designed after reviewing relevant literatures. Thisdissertation ensures the validity of research findings.3.9 Research ethicsResearch ethics refer to the norms and values that guide a research study (Golafshani,2003). The researcher in this dissertation complied with the research ethics byengaging the respondents who were willing to complete the questionnaires. Therespondents were answering the questions at their own will. Before data collection,the researcher informed the human resource manager at ICBC of the aim of theresearch. Further, the research ensured the confidentiality of the respondent’s by27
ensuring that the questionnaires did not have any leading information about therespondents. Moreover, data in this research is only used in this dissertation and it canonly be accessed by the researcher and the tutor. The confidentiality of data in thisdissertation is ensured.3.10 Summary This chapter has succinctly elaborated on the methods of research employed by theresearcher. The chapter is the foundation of empirical study in chapter four. Thefigures and tables produced in this process will be used in the analysis of chapter four.28
Chapter 4 Data analysis4.1 IntroductionIn the previous chapter on methodology, the direction of the study in terms of themethods and tools used in the analysis was provided. As such, this chapter use MSexcel and content analysis in the presentation of the research findings. Presentation ofthe findings of the study is performed in accordance with the objectives of theresearch.The findings of the study are also substantiated by the content of theliterature review.This chapter is made up of three main sections; the first section is the analysis of thedemographic composition of the respondents. The second section is the analysis of thewarm up questions and the last section presents the analysis of the objectives of theresearch. The last section of the chapter is further subdivided into two subdivisions.