Siebel marketing installation and administration

Siebel Marketing Installation and Administration Guide Version 8.1/8.2
Creating Source Code and Vendor Profiles ■ Creating Source Code Formats
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5
Save the component.
NOTE: Repeat Step 3 on page 43 through Step 5 on page 44 to add more components, one row
at a time.
6
Adjust the sequence of the components by clicking Move Up and Move Down.
To reorder deleted components before saving the changes, click the menu button and choose
Resequence.
Type The Type field shows the business component used as the source of the field.
The supported components are Campaign, Campaign Member, Offer, Program,
Segment, Stage, and Wave. When you select one of these types, you must also
select the Attribute.
The Type field also supports inserting a Constant, Numeric Sequence, or
Alphanumeric Sequence. You cannot use both a Numeric Sequence and an
Alphanumeric Sequence in the same source code.
■ Constant. A fixed value that is the same for all campaign members. You can
have more than one constant in the source code format. For example, you
can use a constant to insert a spacing character such as a hyphen (-).
■ Numeric Sequence. Inserts a running count in the source code for each
campaign member in a campaign wave. The value uses a standard integer
sequence of 1,2,3...9,10,11 .... N.
■ Alphanumeric Sequence. Similar to Numeric Sequence, except that the
values include integers and letters of the alphabet. For example,
1,2,3 .... 9,A,B,C .... ,X,Y,Z,10,11, and so on.
The source code generator adds a prefix of zeros (0) to the numeric sequence
and alphanumeric sequence based on the width of the field. For example, if the
width is 4, the values are 0001, 0002, 0003, and so on.
Width The width of the source code component is automatically added. However, you
can change the width. The maximum width for the entire source code format is
75 characters. The following is a list of examples:
■ If the source code width for a component is 16 characters and you specify
6 as the width in this field, the individual source code for the component is
truncated to the first six characters.
■ If the component’s code has a width of 10 characters, and you specify 20
as the width, 10 blank spaces appear in your source code format.
Field Description

Creating Source Code and Vendor Profiles ■ Setting Up Vendor Profiles
Siebel Marketing Installation and Administration Guide Version 8.1/8.2 45
Setting Up Vendor Profiles
Vendors are external partners that receive lists of target contacts when you start a campaign. Your
campaign strategy might call for vendors such as call centers, fulfillment centers, and printers to
split lists of contacts. Some customers would receive a telephone call, others a direct mail offer, and
a third group would receive promotion samples.
Use the Vendors view to create a library of vendor profiles for your marketing programs. Vendors
include telemarketers, fulfillment houses, and any other company you retain to help you with
campaign distribution.