100%(2)2 out of 2 people found this document helpful
This preview shows page 31 - 36 out of 46 pages.
3.What functions might you need to use software applications for when exploring international marketing opportunities?
324.Create a mind map to demonstrate the global and country specific economic, social and industry directions, trends, practices and techniques in your industry.5.What techniques can you use to analyse risk factors for market opportunities?
P a g e | 33SWOT
P a g e | 34Major ActivityEstimated Time2-4 HoursObjectiveTo provide you with an opportunity to demonstrate your knowledge of the entire unit.
P a g e | 35ActivityThis is a major activity – your instructor will let you know whether you will complete it during class or in your own time.You must individually, answer the following questions in full to show your competency of each element:Review global market environmentAssess international business and electronic commerce market factorsIdentify risk factors for international marketing opportunitiesInvestigate international business and electronic commerce marketing opportunitiesCreate a step-by-step guide for evaluating international marketing opportunities.The guide should cover the following topics:Reviewing the global market environmentAssessing international business and electronic commerce market factors