1.How effective is the positioning of Future Cola? 2.What are the factors that have contributed to Future Cola’s growth so far? 3.How might Coca Cola and Pepsi Co. respond to Wahaha in the carbonateddrinks category? What should Wahaha do to anticipate and respond to the next14
4.What other strategies and tactics could Future Cola employ to continue togrow its market share?
1. As an external consultant to Melissa Jean, do whatever analysis you deem necessary to develop a comprehensive marketing plan for Eden Creations. 2.What are the major marketing challenges facing Melissa Jean? 3. Assess the company’s internal capabilities and external operating environment. 4.Perform a customer and competitive analysis for Eden Creations. Whatimplications can be drawn? 5. Design a marketing plan for Eden Creations that includes a target market choice, pricing and product line recommendations, and a distribution and promotional plan. Justify your plan both qualitatively and quantitatively.
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- Fall '15
- Marketing, 】Key Points】