Apple products are top of the line and innovative in nature The technological

Apple products are top of the line and innovative in

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how music is being purchased over the web. Apple products are top of the line and innovative in nature. The technological change has effected the life cycle of the product drastically. Therefore Apple introduces newer products to the market very quickly. Apple had been plague by lawsuits from Nokia claiming that Apple violated their patents. SWOT Strengths for Apple are their marketing and advertising capabilities, brand awareness and brand loyalty. Apple’s retail stores with their service bars and their leading mobile device technology are strong performers for Apple as well. Apple has a strong profit margin and no debt. Apple’s weaknesses include but are not limited to the high price of their products, the inability for the Apple operating systems to perform with others. Patent infringement lawsuits, changes in management, defects in new product lines (bending of new iPhone 6) and decreasing market share are a few. Apple has many opportunities with the high demand of the iPad , the launch of iTV, the new iPhone 6. There is growth in the smartphone and tablet markets and also
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Apple Case Study 4 an increase in needs for cloud based services. Mobile advertising growth has been strong and provides opportunity as well. Rapid changes in technology, the cost of the rising levels of pay
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  • Spring '20
  • Apple Company, Apple Case Study

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