First, Martin Luther King uses the ethical appeal, that way he can prove why they should listen to him. He talks about how far he has come earning important titles. He tells them, “ I have the honor of serving as president of the Southern Christian Leadership Conference, and organization operating in every Southern state”. This proves that he is a credible author and that he became president because the people chose him. They chose him because they know that he cares for them and that he will fight for their rights. If King would not mention his credibility the clergy men would not want to listen to him and take him for granted. Next, he uses metaphor. This helps him give people a better understanding of what blacks have to go through, of why they are protesting. He really wants them to understand the reasons why, so he uses this metaphor that it makes easier, to make it clear that there’s a reason why they are standing up for their rights after a long time of discrimination. King explains, “There comes a time when the cup of endurance runs over”. With this metaphor Martin Luther King explains that
blacks have experienced so much racism, so much inequality, they have even experienced slavery and they are tired. They can’t keep living as being inferior to whites, and they want to change things for the best, which is why they are protesting, and which is also why King writes this letter to the clergy men. Finally, the last appeal he uses is a rhetorical question. Through this he hopes he wants to make his audience consciously aware of what they are doing. He wants them to think to themselves why blacks are protesting. King explains, “You may well ask, Why direct action?... Isn’t negotiation a better path”. By this King means that they have tried to talk to them, to make peaceful arrangements by taking, yet they never listen to them and continue to be racist. Since nobody listens to them they have to start taking action and protest. He makes this rhetorical question to make the clergy men think about why blacks are being violent, because they didn’t want to listen to them.
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