I will need this information to justify that we can

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a bottom up analysis. I will need this information to justify that we can use a Functional structure for this project since it is very similar to the optical scope project which has proved to be very successful for LL Company. 3-3. You work for Barbata Electronics. Your R&D people believe they have come up with an affordable technology that will double the capacity of existing MP3 players and uses audio format that is superior to MP3. The project is code named KYSO (Knock Your Socks Off). What kind of project management structure would you recommend they use for the KYSO project? What information would you like to have to make this recommendation and why? Since this is a kind of project that has come from R&D and is new to the market I would go with a Project organization structure. This is something that can really prove to be very beneficial for the company so a lot focus should be given to it. Project organization structure will allow this project to move fast which is needed since it might be a matter of time when another organization might come up with a similar technology so I would want this to be built, tested and marketed as soon as possible. This sort of structure will allow that focus so that if there are any hic ups it would be dealt with immediately. I would first ask R&D to come up and present about this technology they have been working on so that everyone understands what it is about. Then I would ask the different project managers to come up with estimates on how fast their respective departments can turn this research into a marketable product. I think a bottom up estimate is necessary because I would require in depth analysis of each work package that needs to be done. There is no point coming up with a technology which turns out to be mighty expensive for the users. I would also ask marketing to get a market review done so that we have an idea on what the final target cost per unit should be and also how they plan to advertise and market this product. This does not need to be exact but will give me a rough idea. Once I get all that information I would get a complete time and cost analysis done so that if needed we can then incorporate more resources keeping the budget in mind. So the most important information I will need is the details of the work packages so that we can have good estimates going into the project using the affordable technology R&D researched and developed. 19
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