Include physical activity messages with activities Health fairs Walk and run

Include physical activity messages with activities

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Include physical activity messages with activities Health fairs Walk and run events Physical activity counseling Distribute messages through television, newspapers, radio, and other media Encourage local media to feature stories about young people who have made physical activity a priority Community-Wide Campaigns
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Lexington, Kentucky, and the VERB™ Campaign Social marketing campaign promoted physical activity among “tweens” (youth aged 9–13 years) Coalition of local health, education, and community- based agencies adapted the CDC’s VERB campaign for their community
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Lexington, Kentucky, and the VERB™ Campaign Increased physical activity opportunities for tweens Increased and strengthened community-wide partnerships Businesses gained recognition in the community VERB became a household word in Lexington Helped launch more than eight spin-off scorecard programs in several other Kentucky counties and in Sarasota County, Florida
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Improving Access to Places and Programs To Be Physically Active Implement “complete streets” policies Identify safe routes for walking and bicycling Build new places for physical activity or turn an abandoned or vacant lot into a park, multipurpose court, or playground Provide access to school gymnasiums, recreation fields, and playgrounds when school is not in session
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Cross-Sector Collaboration What Schools, Families, and Communities Can Do Together
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Cross-Sector Collaboration Parks and recreation departments–provide access Law enforcement agencies– promote safety Urban planners–design features Transportation agencies– promote use, safety, and access Architects–design and construction
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Working Together: Community Involvement In School-Based Physical Activity Support school-based physical activity Join the school health advisory council Donate equipment or money or encourage staff to volunteer time Support Safe Routes to School programs Offer afterschool physical activity programs
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Working Together: Joint-Use Agreements Share resources: athletic fields, playgrounds, and fitness facilities with other community members and organizations Open school facilities to provide physical activity programs to students, families, school staff, and community members Seek funding from local businesses, community groups and health organizations for physical activity programs and events
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Thank you! Questions? Be Active and Play, 60 minutes, every day! Information in this presentation is provided by U.S. Department of Health and Human Services Centers for Disease Control and Prevention National Center for Chronic Disease Prevention and Health Promotion Division of Adolescent and School Health
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