Reduces the people needed to manage the interfaces which in turn reduces the costs. 2. Discuss the various modes of technology transfer. Technology transfer is the process by which basic science research and fundamental discoveries are developed into practical and commercially relevant applications and products. Technology Transfer personnel evaluate and manage invention portfolios, oversee patent prosecution, negotiate licensing agreements and periodically review cooperative research agreements already in place. Part of the technology transfer process involves the prosecution of patents which is overseen by the national Patent and Trademark Office
Modes: Research & development Invention Technology assessment Intellectual Property protection Marketing Licensing Products & Services Income 3. What are the methods will you see to access the acceptability and feasibility of specific strategic options Value chain analysis BCG matrix Business Strength matrix 4.Explain BCG model BCG
5. Explain GE business screen as a tool of resource allocation GE 6.Explain “A.D Little Life approach” High Medium Low A Winners E Winners F Profit producers B Winners F Avg Business G Losers C Question mark D Losers H Losers Strong Avg Weak Business Strength/ competitive position
7. As a strategic executive design a realistic model for the evaluation and control process in Indian context Evaluating Cost-leadership opportunities: Business success built on cost leadership requires the business to be able to provide its product or service at a cost below what its competitors can achieve Evaluating Differentiation: it requires that the business have sustainable advantages that allow it to provide buyers with something uniquely valuable to them Evaluating Speed as a Competitive Advantage: or rapid response to customer requests or market and technological changes, have become a major source of competitive advantage for numerous firms in today‟s intensely competitive global economy Evaluating Market Focus as a Way to Competitive Advantage: the extent to which a business concentrates on a narrowly defined market 8. How would a company achieve synergy among different functions and business units Synergy is a process of putting two or more elements together to achieve a sum total greater than the sum total of individual elements separately. This effect is known as 2 + 2 = 5 effect. Concept of synergy & its effect has been derived from systems approach which deals with the phenomenon of putting various elements of a system in such a way that each element contributes positively to the other elements.
- Fall '16
- Mr das