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Select one mate look for maturity dominance affluence

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Select one mate Look for maturity, dominance, affluence, and boldness Evolutionary Perspective Acknowledge more gender similarities than differences Attractiveness varies somewhat with time and place Social expectations van shape gender differences in mate preferences Learning Operant Learning Learning to associate a response (or behavior) with a consequence
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Likelihood of response is based on consequence Law of Effect Responses followed by positive outcomes are repeated, whereas, those followed by  negative outcomes are not B.F. Skinner   Operant conditioning uses reinforcement and punishment Reinforcement Event/stimulus that increases the likelihood that a behavior will happen again Positive   add something positive Negative   remove an aversive stimulus Punishment Event/stimulus that decrease frequency of behavior Positive   add something negative Negative   remove something positive Schedules of Reinforcement Continuous reinforcement   consequence given every time Partial reinforcement Fixed-ratio   consequence follows set # of responses Variable-ratio   # of response needed varies Fixed-interval   reinforced after a set amount of time Variable-interval   amount of time needed varies Observational Learning
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Learning by observing others Modeling – observing and mimicking a specific behavior Bandura Conducted the Bobo doll experiment Individuals learn by imitating others who receive rewards or punishment Memory 3 stages of memory formation encoding   storing   retrieving Encoding  – getting information in 2 kinds Automatic   without effort Space, time, frequency Effortful   requires work Studying Rehearsal Recite/practice repeatedly Over learning Spaced over time Serial position effect Chunking
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Breaking info down into smaller units 186117762001   1861/1776/2001 Meaning Visual encoding   imagery and mnemonic devices Acoustic encoding   sounds Semantic encoding   meaning The more we can relate something to ourselves   easier it is to remember Storing Sensory Memory Holds information in its original sensory form Iconic memory   brief visual information Echoic memory   attention to sounds (what’d I say?) Working Memory Temporarily stores a limited amount of information Memory required to solve a problem at hand Reading, talking, listening to someone speak Long-term Memory Capacity to store a vast amount of information Explicit memory   conscious (intentionally recall) Implicit memory   unconscious (motor skills   riding bike) Amnesia – loss of memory Anterograde amnesia   difficult to form new memories
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Retrograde amnesia   memory before injury is lost
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Select one mate Look for maturity dominance affluence and...

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