LS18 - Corp Entrepreneurship(1).pptx

Entrepreneurial activity within a large organization

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Entrepreneurial Activity within a Large Organization Start a business venture Develop new products Pursue new markets Engage in process innovation
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Traditional vs. Entrepreneurial Management Traditional Routine/Rigid Structured Formal Communications Avoid Risk Discourage Failure Entrepreneurial Flexibility Creative Informal Communications Take Risks Allow Failure
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Corporate Immune System Attacks Entrepreneurial Behavior Kills Entrepreneurial Spirit Rejects Entrepreneurial Thinking Intrapreneurs are flushed out of the system.
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Winning Climate for Corporate Venturing An entrepreneurial vision (CEO) The customer is on the team Experimentation and failure are accepted Time for innovation Resources available for innovation Cross-disciplinary teams Champions & Sponsors Incentives to stay
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Levers for Implementing an Innovation Strategy Leadership Organizational Structure Organizational Culture
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Leadership Lever Leadership Qualities Role Model Visionary Motivational Leadership Style Allows for mistakes Encourages: creativity, risk-taking, independence, champions
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Organization Structure Lever Company within a company Cross-functional teams Informal (communications) Fluid/Flexible Imbedded project teams or venture teams
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Organization Culture Lever Results/Action oriented Okay to fail Creativity is rewarded Casual, free thinking, free wheeling Team spirit Reverence for technology Geek is Cool! Goal motivated, competitive, high energy Open but loyal Open inside/secret outside Proprietary
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Implementing an Innovation Strategy Challenge: Duality of Goals: Efficiency & Creativity Solution Company within Company Embedded: Divisions, SBUs, Venture Teams, Project Teams
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Dimensions of Entrepreneurial Orientation
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