Thesis Final Report (long)

In order to further understand what haggling is a

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Unformatted text preview: In order to further understand what haggling is, a considerable amount of literature and published reports was reviewed, the crux of which is included in the Literature Review chapter. With the perusal of various research papers and reports acquired from the international resources, it was noted that haggling has created a place for itself in various international markets, where the concept of haggling in open air markets is now very common. For the Research Methodology, a qualitative approach was taken due to the fact that it could answer two perspectives regarding haggling in open air markets like Sunday bazaar. Firstly, the viewpoints of customers on the subject of the study itself and secondly, the viewpoint of the retailers both was taken. The respondent profile mainly consisted of students, housewives, salaried people and businessmen as well who belonged to SEC A, B, C, D and E. Key data collection mediums were in-depth interviews of customers and retailers both and observations of transactions taking place between the two. The major findings during the course of the study revealed the various factors and motives considered by customers and retailers that lead to haggling. Overall, it provided ample amount of data pertaining to the objectives of the paper. Analysis and interpretation of the data further established the main factors and motives that were highlighted in the literature review, as well as identifying various elements research has not yet covered in haggling, like absence of price tag or customers’ nature to bargain. Furthermore, this paper opened up a lot of possibilities for more in-depth research and analysis pertaining to various findings. iv LIST OF FIGURES Figure 4-1 Customer Interviews Sample Break-up.......................................................................15 Figure 4-2 Preference of Shopping Companion............................................................................16 Figure 4-3 Preference of Shopping Companion from Family.......................................................16 Figure 4-4 Bargaining: Men Vs. Women......................................................................................18 Figure 4-5 Pros of New Sunday Bazaar........................................................................................21 Figure 4-6 Cons of New Sunday Bazaar.......................................................................................22 Figure 4-7 Haggling Framework...................................................................................................27 v LIST OF TABLES Table 2.2-1 Motives Identified (Reiss 2004)...................................................................................6 Table 3.3-2 Sample Size................................................................................................................13 vi CHAPTER 1..............................................................INTRODUCTION 1.1 Background of the Study A merchandize can be sold in many different ways, and two major selling methods have already...
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In order to further understand what haggling is a...

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