Figure 13 7 shows that by selling 800 pictures the firm will A break even B

Figure 13 7 shows that by selling 800 pictures the

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255. Figure 13-7 shows that by selling 800 pictures the firm will A. break even.B. incur a loss.C. earn a profit.D. have no fixed costs.E. have no variable costs. 256. Figure 13-7 is drawn to show that variable costs are smaller than fixed costs when the firm sells 257. A primary reason for Washburn's success is A. underselling competitors by mass producing fine quality guitars. B. developing product lines at different price points for different market segments. C. offering significant price breaks to well-known performers in exchange for product endorsements. D. selling traditional American "rock n' roll" guitars to in global markets. E. setting up free music programs and donating low price-point guitars to students in schools that have lost their music programs due to budget constraints. 258. Washburn Guitars broke their guitars into four distinct market segments. Each segment would be priced accordingly. Their one-of-kind custom instruments were intended to appeal to A. first-time buyers. B. professional musicians. C. stars and famous musicians. D. large institutional buys such as band programs. E. intermediate skill players who might (or might not) become professional musicians. 13-76
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Chapter 13 - Building the Price Foundation 259. Washburn Guitars broke their guitars into four distinct market segments. Each segment would be priced accordingly. Their batch-custom products instruments were intended to appeal to A. first-time buyers. B. professional musicians. C. stars and famous musicians. D. large institutional buys such as band programs. E. intermediate skill players who might (or might not) become professional musicians. 260. Washburn Guitars broke their guitars into four distinct market segments. Each segment would be priced accordingly. Their mass customization instruments were intended to appeal to A. first-time buyers. B. professional musicians. C. stars and famous musicians. D. large institutional buys such as band programs. E. intermediate skill players who might (or might not) become professional musicians. 261. Washburn Guitars broke their guitars into four distinct market segments. Each segment would be priced accordingly. Their mass produced instruments were intended to appeal to A. first-time buyers. B. professional musicians. C. stars and famous musicians. D. guitar collectors and music aficionados. E. intermediate skill players who might (or might not) become professional musicians.
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