Phil put down the phone and told alice i just love

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95. Phil put down the phone and told Alice, "I just love that customer. I got another big order, and they just keep on coming." Phil is likely selling to a firm in what kind of buying situation? A. New buy B. Modified rebuy C. Straight rebuy D. Generic buy E. Adapted buy 96. When a business customer engages in a straight rebuy, the member of the buying center most likely to be involved in the purchase is the:
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97. In established businesses, a large proportion of B2B purchases fall into the __________ category. 98. The three types of buying situations: 99. The __________ situation usually involves more members of a buying center and involves more time to complete than the other buying situations. A. modified rebuy B. new buy C. adapted buy D. straight rebuy E. generic buy 100. A(n) __________ situation in B2B marketing is similar to limited problem solving in the B2C process.
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101. Kimberly has just learned that B&B Coffee Supply is looking for a new source of commercial-grade coffee makers, one of the products she sells. She knows B&B has been in business for many years, but she has not been able to get any business from them. When developing her marketing strategy, Kimberly will probably assume that this represents a __________ situation for B&B Coffee Supply, and she will want to find out why B&B Coffee Supply is considering alternatives. 102. For B2B salespeople, usually the easiest sale is a(n) __________ situation. 103. Normally, BC bottling company attaches plastic labels to its bottles. However, a new company is launching a product that requires the use of fabric labels. In order to use this latest innovation, BC bottling company must now source these fabric labels from another company. This is an example of: A. business-to- business marketing.
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B. e-commerce. C. custom marketing. D. telemarketing. E. Internet marketing.
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