This shows that company is very suitable for our business research 13 Problem

This shows that company is very suitable for our

This preview shows page 3 - 6 out of 13 pages.

also fits perfectly with our criteria in doing the research. This shows that company is very suitable for our business research 1.3 Problem Statement The main purposes of Menara Tailor are: • Empowering their workers' quality of life through the provision of jobs • Provide clothing mostly for formal occasions and • Gaining profits to further expand their company 1.4 Problems identified: The workers may not be able to fully master their field because training the workers is not Menara Tailor's main purpose Administration is sometimes ineffective in managing the orders recieved according to deadlines. Lacking in marketing strategies to expand their consumers market. 1.5 Research Questions: How can the workers be able to improve their skills to increase the productivity in Menara Tailor? How can the administration be more effective in managing the orders received? What are the different strategies that Menara Tailor can implement to expand their consumers market? 1.6 Research Objectives
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First hand analysis on company managements. We want to learn more about the different aspects of an organization with regards to the four major activities. These include Marketing, Financing, Operations, and Human resource. Specifics of the four departments. There are four sub-activities in a business operation. They are planning, organizing, controlling, and directing. Our group aims to learn more about how each department deal with making decision in each of the sub-activities to increase efficiency in the main production activities. Our group aims to achieve a better understanding on the operation and management of an organization. Social aspects. Menara Tailor focuses on giving back to the local community. We aim to get a better understanding on how Menara Tailor is able to balance the social aspect of their operation whilst gaining profits. CHAPTER II
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2.1 Variable’s Profiles and Basic Theory In our research, we will be using the following research model Y=X1 + X2. Our group has come up with the following Variables for our research Y : Optimisation of Menara Tailor’s Profit X1 : Marketing Function X2 : Administrative Function 2.1.1 Optimisation of Menara Tailor’s Profit Relationship with Marketing Function Marketing can help a business to increase its value and build its reputation. This can happen in a lot of ways: either through the purchase of advertising space in magazines, newspapers, social media or other outlets, or through editorial coverage, etc. Ideally, editorial coverage is the aim of many small businesses. It costs you virtually nothing and can have long- lasting impact on building your firm's reputation. Essentially, this is about garnering public relations. Make contacts with local newspaper, community organizations, and social clubs. Take part in promoting nonprofit events or sponsor a Little League team. Through this process, a company may realize an increase in consumers, hence, revenue.
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  • Spring '19
  • Ahmad Mutaaqin
  • Marketing, Menara Tailor

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