A Kleenex because most people just ask for a tissue B Jello because there are

A kleenex because most people just ask for a tissue b

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A. Kleenex because most people just ask for a tissueB. Jello because there are not other gelatin dessertsC. All Sport Disk because most people call it a FrisbeeD. Q-Tip because most people call it a cotton swabE. Vaseline because most people refer to it as petroleum jelly3-56
Chapter 03 - Scanning the Marketing Environment184. Coca-Cola hired brand police to make sure that the Coca-Cola brand name and logo are not used without written permission. Why is Coca-Cola so rigorous in protecting its trademark? A. Coca-Cola risks losing its generic status.B. The government will file charges for trademark infringement only if the owner of the trademark has documented proof of wrongdoing.C. The Lanham Actconferred ownership of the Coke name and other trademarked property to the Coca-Cola Company.D. In order to maintain the use of its widely recognizable trademark, Coca-Cola must prevent the name from becoming generic.E. By protecting its trademark, Coca-Cola is protecting the entire soft drink industry from indirect competition.185. In 1988 the Trademark Law Revision Actresulted in a major change to the Lanham Act. The change allows A. a company to secure rights to a name before actual use by declaring an intent to use the name.B. products to use generic terms as trademarks.C. investors to apply for use of Internet domain names.D. a company to declare trademark ownership in foreign markets.E. products to use more than one trademark.186. Registration under the Lanham Act provides important advantages to a trademark owner that has used the trademark in interstate or foreign commerce, but it does not A. confer ownership.B. allow a trademark to be used for more than 100 years.C. provide reciprocity with foreign firms allowing their trademarks to be honored here.D. prevent other firms for getting similar trademarks for significant improvements over the original.E. guarantee protection under the Trademark Law Revision Act.3-57
Chapter 03 - Scanning the Marketing Environment187. The Trademark Law Revision Act (1988) addresses the right of a company to A. sell to the highest bidder, a trademark that has expired or been retired.B. incorporate an unlimited number of new products under the same trademark.C. secure rights to a name before the product is even in use.D. alter its trademark in terms of color, design, or slogan without having to reapply for a new trademark.E. protects U.S. trademark rights throughout the world.188. The Trademark Law Revision Act (1988) A. prevents someone from using a trademark on a non-competing product.B. provides for registration of a company's trademarks.C. protects only the consumer.D. allows a company to secure rights to a name before actual use.E. facilitates the protection of U.S. trademark rights throughout the world.

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