cognitive dissonance b selective retention c stimulus discrimination d

Cognitive dissonance b selective retention c stimulus

This preview shows page 116 - 120 out of 190 pages.

cognitive dissonance. b. selective retention. c. stimulus discrimination. d. selective comprehension. e. stimulus generalization. Response Feedback: Stimulus discrimination refers to a person's ability to perceive differences in stimuli—in this case, different types of cheese. Question 10 0 out of 10 points Staying at a luxury hotel would be found in what level of the Maslow hierarchy of needs? Selected Answer: [None Given] Answers: a. physiological b. self- actualization c. personal d. safety e.
Image of page 116
social Response Feedback: Personal needs include the need for achievement, status, prestige, and self-respect. Staying in a luxury hotel represents these personal needs in the Maslow hierarchy of needs. See Figure 5-5. Question 1 0 out of 10 points In Marketing in the News, we heard that the furniture retailer Ikea is running a new U.S. campaign based in part on a market research report. That report found that for today's American consumers ____________ matter(s) more than tangible goods. Selected Answer: [None Given] Answers: a. price b. quality c. experiences d. services e. information Response Feedback: The report found that experiences matter more than tangible goods to American consumers, and Ikea incorporated its findings into the new campaign. Question 2 0 out of 10 points In class, we talked about the roles in family decision making. Thinking about a choice to take a family vacation to Disney World, who would we say is fulfilling the role of "user" in this family decision? Selected Answer: [None Given] Answers: a. Dad, he made the choice. b. Mom, she set the budget.
Image of page 117
c. Little brother, he likes the rides. d. Little sister, she likes Minnie Mouse. e. Actually, we would say the entire family is the "user" of this vacation. Response Feedback: The user is the person (or persons) who actually "consumes" the product or service (and who is important in deciding if the decision "solves" the problem). For this family vacation ALL of the family members are users. Question 3 0 out of 10 points In class, we talked about a situation in which a family had decided to get a new computer. In this case, we can imagine Dad considering all of the information which the family has about computers and the family's constraints, and then indicating that the family should purchase an Acer notebook computer. What role in the family decision process is Dad fulfilling? Selected Answer: [None Given] Answers: a. Information Gatherer b. Influencer c. Decision Maker d. Purchaser e. User Response Feedback: Dad is fulfilling the role of the Decision Maker for this family decision. Question 4 0 out of 10 points In lecture, we saw a commercial from Summit County Children Services. In the ad, they show a child who is sad, happy, joyful, and loving. You can be there to help the child by becoming a "foster to
Image of page 118
adopt" parent. Which form of motivation is the marketer attempting to stimulate?
Image of page 119
Image of page 120

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture