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cognitive dissonance.b. selective retention.c. stimulus discrimination.d. selective comprehension.e. stimulus generalization.Response Feedback:Stimulus discrimination refers to a person's ability to perceive differences in stimuli—in this case, different types of cheese.Question 100 out of 10 pointsStaying at a luxury hotel would be found in what level of the Maslowhierarchy of needs?Selected Answer:[None Given]Answers:a. physiologicalb. self-actualizationc. personald. safetye.
socialResponse Feedback:Personal needs include the need for achievement, status,prestige, and self-respect. Staying in a luxury hotel represents these personal needs in the Maslow hierarchyof needs. See Figure 5-5.Question 10 out of 10 pointsIn Marketing in the News, we heard that the furniture retailer Ikea is running a new U.S. campaign based in part on a market research report. That report found that for today's American consumers ____________ matter(s) more thantangible goods.Selected Answer:[None Given]Answers:a. priceb. qualityc. experiencesd. servicese. informationResponse Feedback:The report found that experiences matter more than tangible goods to American consumers, and Ikea incorporated its findingsinto the new campaign.Question 20 out of 10 pointsIn class, we talked about the roles in family decision making. Thinking about a choice to take a family vacation to Disney World, who would we say is fulfilling the role of "user" in this family decision?Selected Answer:[None Given]Answers:a. Dad, he made the choice.b. Mom, she set the budget.
c. Little brother, he likes the rides.d. Little sister, she likes Minnie Mouse.e. Actually, we would say the entire family is the "user" ofthis vacation.Response Feedback:The user is the person (or persons) who actually "consumes" the product or service (and who is importantin deciding if the decision "solves" the problem). For this family vacation ALL of the family members are users.Question 30 out of 10 pointsIn class, we talked about a situation in which a family had decided to get a new computer. In this case, we can imagine Dad consideringall of the information which the family has about computers and the family's constraints, and then indicating that the family should purchase an Acer notebook computer. What role in the family decision process is Dad fulfilling?Selected Answer:[None Given]Answers:a. Information Gathererb. Influencerc. Decision Makerd. Purchasere. UserResponse Feedback:Dad is fulfilling the role of the Decision Maker for this family decision.Question 40 out of 10 pointsIn lecture, we saw a commercial from Summit County Children Services. In the ad, they show a child who is sad, happy, joyful, and loving. You can be there to help the child by becoming a "foster to
adopt" parent. Which form of motivation is the marketer attempting to stimulate?