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Thesis Final Report (long)

Appendix b customer interview transcripts 65 appendix

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Unformatted text preview: APPENDIX B: Customer Interview Transcripts .......................................................................... 65 APPENDIX C: Retailer Interview Transcripts ........................................................................... 138 APPENDIX D: Observations Transcripts .................................................................................. 153 b LETTER OF TRANSMITTAL Ms. Wajeeha Fatima Javed Thesis Supervisor MBA Thesis SZABIST, 90 Clifton, Karachi Date: 9 th April, 2011 Ms. Javed, Enclosed is our Final MBA Thesis entitled “Understanding Haggling in Open Air Markets: A Study on Buyer-Seller Interactions in Sunday Bazaar, Karachi,” due on 9 th April, 2011. The purpose of this study was to explore and understand the motives behind haggling so as to develop a haggling model based on it. This is the final part of our thesis which includes the accepted research proposal, literature review, the research methodology, the findings and analysis, conclusion and our recommendations. The researchers also hope that this study proves beneficial for further researches to be conducted. Any queries regarding this report will be highly appreciated. Sincerely, Aaqib Qasim Behjut Fatima Hassan Imran Nisha Jaffer Shayan Razzak April 9 th , 2011 i ACKNOWLEDGEMENTS First of all, the researchers would like to thank Almighty Allah for providing us with the opportunity and the required level of commitment. Secondly, this important accomplishment could not have been achieved without the support and guidance of a certain few individuals. Special thanks to our research supervisor, Ms. Wajeeha Fatima Javed, whose guidance and extended support was a tremendous learning experience. The researchers would also like to thank Mr. Saami Hamid and Mr. Zaki Rashidi who gave us the opportunity to work on the thesis and guided us during this research. Finally, the researchers would like to thank our parents, family and friends for their co-operation, guidance and valuable time, importance of which can in no way be under estimated. ii ANTI PLAGIRISM DECLARATION "We certify that this is our own research work. Proper references and acknowledgments have been given at places where material has been used from other sources. If this statement is untrue and if we are found guilty of plagiarism, the punitive actions against us are taken as per SZABIST Anti Plagiarism Policy.” ___________ ___________ ___________ Aaqib Qasim Behjut Fatima Hassan Imran ___________ ___________ Nisha Jaffer Shayan Razzak April 9, 2011 iii EXECUTIVE SUMMARY The overall objective of this study was to understand haggling in open air markets for which a study on buyer-seller interactions in Sunday bazaar was done. Thus, taking into account the meaning of haggling, which is to mutually agree a price between buyer and seller, the aim is to find the motives and factors that lead to haggling....
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APPENDIX B Customer Interview Transcripts 65 APPENDIX C...

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