What are costs that make customers reluctant to switch to another product or

What are costs that make customers reluctant to

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117. What are costs that make customers reluctant to switch to another product or service? A. Support activities.B.Switching costs.C. Loyalty rewards.D. Value chain activities.Switching costs are those costs that make customers reluctant to switch to another product or service.AACSB: Reflective ThinkingAACSB: TechnologyBlooms: RememberDifficulty: 1 EasyLearning Outcome: 01-05 Describe Porter's Five Forces Model and explain each of the five forces.Topic Area: The Five Forces Model1-54
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Chapter 01 - Management Information Systems: Business Driven MIS118. Callie Crystal owns and operates one of the most successful local coffee shops in Denver, called The Edgewater Café. Each time customers purchases their 100thcup of coffee at The Edgewater Café, they receive a free pound of coffee of their choice. What is Callie attempting to create with her unique "Free Pound of Coffee" marketing program? A.Reducing buyer power with a loyalty program.B. Increasing buyer power with a loyalty program.C. Decreasing supplier power with a differentiated product.D. Creating a substitute product.One way to reduce buyer power is with a loyalty program, which is a program to reward customers based on their spending.AACSB: Reflective ThinkingAACSB: TechnologyBlooms: AnalyzeDifficulty: 3 HardLearning Outcome: 01-05 Describe Porter's Five Forces Model and explain each of the five forces.Topic Area: The Five Forces Model119. What includes all parties involved, directly or indirectly, in obtaining raw materials or a product? A. Support chain.B.Supply chain.C. System chain.D. Supply choice.Supply chain includes all parties involved, directly or indirectly, in obtaining raw materials or a product.AACSB: Reflective ThinkingAACSB: TechnologyBlooms: RememberDifficulty: 1 EasyLearning Outcome: 01-05 Describe Porter's Five Forces Model and explain each of the five forces.Topic Area: The Five Forces Model1-55
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Chapter 01 - Management Information Systems: Business Driven MIS120. Which of the following represents a company in a supply chain? A. Customer and competitor.B. Supplier and competitor.C. Knowledge worker and supplier.D.Supplier and customer.In a typical supply chain, a company will be both a supplier and a customer.AACSB: Reflective ThinkingAACSB: TechnologyBlooms: RememberDifficulty: 1 EasyLearning Outcome: 01-05 Describe Porter's Five Forces Model and explain each of the five forces.Topic Area: The Five Forces Model
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