DDBA
Status games in Wine industry .pdf

Vargo stephen l 2011 market systems stakeholders and

Info icon This preview shows pages 19–20. Sign up to view the full content.

Vargo, Stephen L. (2011), Market Systems, Stakeholders and Value Propositions: Toward a Service-Dominant Logic-Based Theory of the Market, European Journal of Marketing , 45 (1/2), 217 22. Veblen, Thorstein ([1899] 2007), The Theory of the Leisure Class . Cambridge, MA: Oxford University Press. Washington, Marvin, and Edward J. Zajac (2005), Status Evolution and Competition: Theory and Evidence, Academy of Man- agement Journal , 48 (2), 282 96. Weiner, Annette B. (1992), Inalienable Possessions: The Paradox of Keeping-While-Giving . Berkeley: University of California Press. West, Patricia M., Christina L. Brown, and Stephen J. Hoch (1996), Consumption Vocabulary and Preference Formation, Journal of Consumer Research , 23 (2), 120 35. Wildavsky, Aaron (1987), Choosing Preferences by Constructing Institutions: A Cultural Theory of Preference Formation, American Political Science Review , 81 (1), 3 21. Wine Institute (2015), 2014 California Wine Sales Grow 4.4% by Volume and 6.7% by Value in the U.S., (May 19), . wineinstitute.org/resources/pressroom/05192015. Status Games / 159
Image of page 19

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

Copyright of Journal of Marketing is the property of American Marketing Association and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use.
Image of page 20
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern