International expansion and highly diversify strategy
Disney is a global brands, Disney Theme Park is not just in America, but also Europe
and Asia. Disney also bought UTV for the growth in India. The ambition that Disney
wants to growth internationally is clear and it is growing. Disney has built a lot of
different products in different industries, however, those segments are all somehow
connected with each other.
The Walt Disney Company was broadly diversified into theme parks, hotels and resorts,
cruise ships, cable networks, broadcast television networks, television production,
television station operations, live action and animated motion picture production and
distribution, music publishing, live theatrical productions, children’s book publishing,
interactive media, and consumer products retailing.
The Walt Disney Company’s corporate strategy was centered on :
Creating high-quality family content;
2) Exploiting technological innovations to make entertainment experiences more
Disney’s corporate strategy also called for sufficient capital to be allocated to its core
theme parks and resorts business to sustain its advantage in the industry. Disney had
also made much of its content available digitally; including its Watch ESPN services for
Internet, smartphone, and table computers users.