usage on the stage is close, not vast or extensive. Her arm movements
are natural and not distracting either.
Emphasis – (Visual Aid, Compassion in her tone) Her emphasis is
focused on a list of 4 pillars of meaning. She simply talks about these
pillars. There is no visual aid to present them. It’s a mere idea of
understanding in which she conveys through speech.
Engagement – Engaged the audience with visuals and jokes.
Logos: clarity, conciseness, arrangement
Clarity – Message was very clear the audience
Conciseness - This is the beauty of most if not all TED talks.
Conciseness! They are simple and to the point. They are clear,
understandable and purposefully relatable.
Arrangement - Her arrangement is in definite order. She has a simple
introduction, a thesis, and gets right into what the bulk of her message
is, that is the 4 pillars of meaning.
Ethos: credibility, expectation, reference
Credibility – She classified herself as an expert and referenced a book
that she had published on the topic
Expectation – My expectation of her was to be professional, not to have
much joking, and talk about some serious things to help me understand
that there’s more to life than happiness. And she definitely met those
Reference – This can definitely be an opinionated topic of discussion,
happiness in life, but she definitely uses some references or quotes of
certain intellectual people to drive home her points. And she does so in
the appropriate manner according to the audience to which she is
Appeals (to emotions, logic, ethos)