Reservation or checking (seats/tables/rooms, vehicles or equipment
Applications (memberships, subscription services, enrolment base services)
The process of order taking should be polite, fast and accurate, so that customers do not waste time and
endure unnecessary mental or physical effort.
Reservation represents special type of order taking, that entitles customers to a specified unit of service.
E.g. airline seats, restaurant tables, hotel rooms. Anything you can book in advance, basically.
Technology can be used to make order taking easier and faster, for both customers and supplier. Tickets are,
for example represented as emails or mobile apps. Customers receive a confirmation number and only need
to show identification when at the airport. Banks and insurance companies require customers to go through
an application process. So that they may gather relevant information. Universities also apply screening
: Is common to all services and inaccurate bills risk disappointing customers. Billing should be
timey because it encourages faster payment. Billing can be:
Periodic statements of accounting activities
Invoices for individual transactions
Verbal statements of amounts due