For example first human right groups hope nike can

This preview shows page 7 - 10 out of 11 pages.

For example, first, human right groups hope Nike can protect worker who speak honestly aboutfactory conditions. The company has turned its back on individual workers who have beenvictimized for speaking to journalist, and cut and run from other factories after labor abuses havebeen publicized. Before Nike could establish some policies, most workers who speak honestlymay lose their job. Second,
Marketing strategy 8Nike has rejected demands that it ensures that Nike workers are paid a living wage.For a full time worker, it would be enough for family to reach the basic needs.For the future orientation, first, Nike would like to consider about how they can build a goodmonitoring system that allow Nike can watch and monitoring the condition of their supplyfactories all around the world. Second, most Nike workers don’t even know that they cancomplain about their right. It will be very critical forNike to build a good database that can collect their complain case no matter from the internal orexternal.Marketing Strategy and Action Program of NIKE: The Leading Brand in SportsIn marketing concept, a log sometimes represents everything of the product.Nike’s logo “” is one of the most recognizable log in the world. Due to quite well known, peopleeasy recognize NIKE by the symbol, and it express the brand value, product spirit and statuswithout any words.The importance of to its enterprise cultural is it reflects the American ancient wisdom “Just DoIt”. NIKE sells not only the sports shoes, it also sells the life style, and it is the key factor of itssuccess. The logo inspires human, and the philosophy of ambitious and patience underneath tellpeople you can do it no matter who you are and what color you skin is. As long as people holdtight their steeling wheel and take action, there is no limit in the future. Underneath theadvertising theme “Just Do It”, there is a very American style ideology. In the current sportsproducts industry, firms cannot really obtain high profit from the manufacturing. Thus, in orderto maintain competition, they got to concentrate on the promotion of brand reputation. One ofNIKE’s successful marketing strategies is to apply famous person to endorse products. From theadvertisement of Jordan, and the words like “It’s gotta be the shoes” to connect the excellent
Marketing strategy 9performance of sports athletes with the quality of shoes. Creating the psychological feeling thatconsumers can have such power if purchasing the shoes of NIKE. This is to be considered thebest and powerful marketing tools that result the increasing of its sales volume.A key strategy of Nikes global marketing is to establish a presence in every major worlds portingevent. Events such as the 2000 Olympics in Sydney, Australia, the 2002 World Cup that is goingto be in Japan and Korea, and the U.S. Speed skating team competing in the 2002 WinterOlympics in Salt Lake City, Utah. Nike is also engaging in a financial strategy of attempting toderive approximately 55% of its revenues internationally. Subsequently, Nike must monitor themovement of foreign exchange rates. The strategy has Nike currently engaging in substantialforward currency hedging, which offers protection to moderate shifts in currency values.

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture