Olshavsky R W 1985 Perceived Quality in Consumer Decision making an Integrated

Olshavsky r w 1985 perceived quality in consumer

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Olshavsky, R. W. (1985), “Perceived Quality in Consumer Decision making: an Integrated Theoretical Perspective in perceived Quality”, J. Jacoby and J. Olson, eds, Lexington, MA: Lexington Books, pp.3 29. Parasuraman, A., Valarie A. z. and Malhotra, A.,( 2005). “E -S-QUAL: A Multiple-Item Scale for Assessing Electronic Service Quality,” Journal of Service Research (7:3), pp. 213 -33. Parasuraman, A., Zeithaml, V.A. and Berry, L.L. (1985), A conceptual model of service quality and its implications for future research, Journal of Marketing, 49, Fall, pp. 41-50. Parasuraman, A., Zeithaml, V.A. and Berry, L.L. (1994), “Moving forward in service quality research: measuring different levels of customer expectations, comparing alternative scales, and examining the performance- behavioral inten tions Link”, Marketing Science Institute working paper, Report No. 94 -114 Pikkemaat, B., and Schuckert, M., (2004), The „New Customer‟ in the Experience Economy – Implications for the Management of Theme Parks with an Edutainment Focus. Paper presented at the International Conference „Leisure Futures‟, Bolzano, Italy. Plamer, A. and O‟Neill, M. (2003), “The effects of perceptual processes on the measurement of service quality”, Journal of Services Marketing, Vol.17 No.3, pp. 254-274. Powpaka, S. (1996). The role of outcome quality as a determinant of overall service quality in different categories of services industries: an empirical investigation. Journal of Services Marketing, Vol. 10 No.2, pp.5-25. Preacher, K. J., Zyphur, M. J., & Zhang, Z. (2010). A general multilevel SEM framework for assessing multilevel mediation. Psychological Methods, 15, 209-233. Privette, Gayle and Charles M. Bundrick (1991). Peak Experience, Peak Performance, and Flow: Correspondence of Personal Descriptions and Theoretical Constructs. Journal of Social Behavior and Personality, 6, 169-188. Quan, S., Wang, N. (2004). Towards a structural model of the tourist experience: an illustration from food experiences in tourism. Tourism Management, Vol. 25 No.3, pp.297-305.
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© Center for Promoting Ideas, USA 215 Rahman, M. S., Khan, A. H., Murtaza, M., Haque, M. M., Hussain, B. (2012). Experience as a Marketing Tools: A Distinct Thinking under Developing C ountry‟s Consumers‟ Perspective , Journal of Applied Sciences, 1812-5662, Richard, M.D., Allaway, A.W. (1993). Service quality attributes and choice behavior. Journal of Services Marketing, Vol. 7 No.1, pp.59-68. Roberts, J. A., Manolis, C. (2000). Baby boomers and busters: An exploratory investigation of attitudes toward marketing, advertising and consumerism. Journal of Consumer Marketing, 17 (6), 481-499. Rust, R.T., Oliver, R.L. (1994), "Service quality: insights and managerial implications from the frontier", in Rust, R.T., Oliver, R.L. (Eds),Service Quality: New Directions in Theory and Practice, Sage Publications, Thousand Oaks, CA, pp.1-19. Ruyter. D., K., Moorman L. and Lemmink J. (2001). Antecedents of Commitment and Trust in Customer-Supplier Relationships in High Technology Markets, Industrial Marketing Management. (30:3), pp. 271-286.
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