21) ________ and ________ do not take title to goods, and they perform only a few channel functions. A) Full-service wholesalers; limited-service wholesalersB) Brokers; agentsC) Branches; officeD) Power centres; independent wholesalersE) Independent wholesalers; off-price retailers 22) Bateman Gray Motors sells the cars it produces using dedicated dealers who only sell Bateman Gray's products at their outlets. What kind of marketing strategy has Bateman Gray adopted with its car dealers? 23) In a(n) ________ marketing system, leadership over production and distribution is assumed through the size and power of one or a few dominant channel members. 24) A growing number of outlet malls now feature upscale brands such as Coach, Polo Ralph Lauren, Dolce & Gabbana, and Giorgio Armani. Which of the following are most likely to protest about this trend to the manufacturers of these brands?
25) Wholesalers most likely discourage less-profitable customers by ________. A) increasing product promotionsB) carrying exclusive product linesC) overseeing inventory control systemsD) adding service charges to small purchase ordersE) requiring smaller orders to lower transportation costs 26) In its advertisements, Timex promotes its affordable and sturdy watches. Fossil emphasizes style and fashion in its advertisements, while Rolex stresses luxury and status. These are all examples of ________ appeals. 27) Clean and Clear, a large producer of all-natural hair care and beauty products, is most likely to use which of the promotion mix strategies to gain increased shelf space in stores and to gain increased customer sales? 28) An email from Amazon.ca offers free shipping on your next purchase of more than $35. This is an example of ________. 29) Lobbying, or building and maintaining relations with legislators and government officials to influence legislation and regulation, is a function of ________. A) message strategyB) press relationsC) press agenciesD) public relationsE) a mass market strategy
30) Scheduling ads unevenly, or ________, builds awareness that is intended to be carried over to the next advertising period. Part II: Short Answer (40 marks) Answer any five of the following eight short-answer questions. Each response is worth eight marks. If you answer more than five questions, only the first five will be marked.
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