1512 key words seminars symposium conference

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15.12. KEY WORDS Seminars Symposium Conference Colloquium Panel Discussion Workshop Committees Types of Committees.
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177 LESSON 16 VISUAL COMMUNICATION 16.1. INTRODUCTION A good understanding of the different types of communication and communication styles can help you know and deal with people better, clear up misunderstandings and misconceptions, and contribute to the success of the enterprise. An efficient workplace makes use of several different kinds of communication. Verbal and visual communications are just two ways that information and ideas travel from person to person and become integrated into the company's methods and practices. Visual communication is done through visual aids such as signs, typography, drawing, graphic design, illustration, color and other electronic resources. 16.2. OBJECTIVES After reading and studying the lesson you should be able to Understand the significance of visual communication Know the various types of visual aids Appreciate the support of technology in visual aids Utilise the technology aided communication Prepare and make effective presentations 16.3. CONTENTS 16.3.1. Importance of Visual Communication 16.3.2. Advantages of Visual Communication 16.3.3. Types of Visuals 16.3.4. Visual communication aids 16.3.5. Professional based on visual communication 16.3.6. Forms of Visual Communication 16.3.7. Over Head Transparencies 16.3.8. PowerPoint Presentations 16.3.1. IMPORTANCE OF VISUAL COMMUNICATION Visual communication is the process of communicating through pictures, photographs, posters, diagrams, drawings, tables, charts and graphic arts. It conveys the message better than the spoken words. As the adage goes “a picture is worth a thousand words”; such visual communication i s more powerful than verbal and nonverbal communication on many occasions. The audience could understand the messages better through visuals than through oral presentations. Visual communication with graphs and charts usually reinforces written communication, and can in many case replace written communication altogether. The international audience could also understand the visuals better than the
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178 words. Technological developments have made expressing visual communications much easier than before. Businesses should strive for the most effective visual communication possible when looking for alternate ways of transferring data into digestible information for employees. Whether you're presenting sales projections, marketing strategy or presenting a new product idea, the way you communicate your information can greatly impact how well your audience understands. Your communication style and technique can also heavily influence whether your audience supports the ideas and information you present. Whether you use written or verbal communication, visual aids can enhance your presentation and help you overcome barriers of communication.
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