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consumers that it is dependable, reliable and trustworthy while also delivering the most innovative solutions for their products by appealing to their desired communication and connection needs. 10Cates, Nilda: MBAFPX2012PoliticalTaxesRegulationsRestrictionsPricingEconomicRecessionMarket volatility (stock)InflationRecessionSocialDemographicsHealth statusTrendsAccessTechnologySocial MediaDigital AdvertisingScientific InnovationsCuresEcologyEnvionmental AwarenessCarbon FootprintWaste MitigationEnvironmental ResponsibilityLegalLitigationFDA oversightConsumer safetySales restrictions (behind the counter, active ingredients)
ECOLOGICAL: Allstar implemented environmentally friendly packaging and that was seen as a positive change that accounts for the ecological factors that are connected to environment issues such as global warming and sustainable economic growth or the management of a carbon footprint. These efforts cannot stall and Allstar must continue to manage not only awareness but demonstrate a consistenteffort to reduce waste, pollution and manage its environmental profile. LEGAL: The legal issues that are then the outcomes as issued in regulations, court decisions and case law, mandates and other requirements can directly impact Allstar’s processes, business goals and overall profit. The FDA and FTC can significantly impact Allstar’s business and individuals are constantly capable of filing litigation against Allstar on the basis of health damages or any other reasons (with or without merit) that could have incredibly damaging, long-standing impact on public perception of the brand. Marketing StrategySegmentation, Targeting and Positioning (STP) are the parts of the STP method which is how Allstar determines its marketing strategy and a marketing strategy details a company’s long-term marketing goals and objectives (Praeger, 2019). Famous marketing pioneer J. Wanamaker said over 100years ago, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” A marketing strategy exists to deliver results based on the investments that are expected to yield customersand revenue to meet those goals and objectives and the STP approach uses marketing personas to target the right messages to the right customers. SegmentationMarket segmentation divides target markets into approachable groups, creating subsets of a market based on demographics, needs, priorities, common interests, and other behavioral criteria to better understand a targeted consumer (Qualtrics, 2020). Those segments can be arrayed as demographic, psychographic and behavioral categories which are increasing more difficult to target from demographicto behavioral. Allstar invests in consumer marketing surveys that reveal what consumers are interested in and what motivates them to have brand loyalty to Allstar and their overall satisfaction levels with access to the products and special customer promotions (coupons, etc) The motivations of customers are