strengths and cautions for each of them) is the core of the report (Howson et al., 2019). In this 2019 report, the Gartner analysts assess vendors for their support of the following five, main-use cases: 1. Agile, centralized BI provisioning: Supports an agile IT-enabled workﬂow, from data to centrally delivered and managed analytic content, using the platform’s self-contained data management capabilities. 2. Decentralized analytics: Supports a workﬂow from data to self-service analytics, and includes analytics for individual business units and users. 3. Governed data discovery: Supports a workﬂow from data to self-service analytics to system of record (SOR), IT-managed content with governance, reusability and promotability of user-generated content to certified data and analytics content. 4. OEM or embedded analytics: Supports a workﬂow from data to embedded BI content in a process or application. 5. Extranet deployment: Supports a workﬂow similar to agile, centralized BI provisioning for the external customer or, in the public sector, citizen access to analytic content.
9/4/2019 Module 1 39/43 Figure 2.4: Gartner 2019 Magic Quadrant for Analytics and Business Intelligence Platforms Source: Analyst(s) - Cindi Howson, Rita L. Sallam, James Laurence Richardson, Rita L. Sallam, Kronz, Austin. Magic Quadrant for Analytics and Business Intelligence Platforms. Gartner. 2019. 2019 Magic Quadrant for Analytics and Business Intelligence Platforms: Microsoft Microsoft Microsoft offers data preparation, visual-based data discovery, interactive dashboards and augmented analytics via a single product, Power BI. It is available as a SaaS option running in the Azure cloud or as an on-premises option in Power BI Report Server. Power BI Desktop can be used as a stand-alone, free personal analysis tool. It is also required when power users are authoring complex data mashups involving on-premises data sources. Although Power BI started out being used primarily as a self-service analytics and BI tool, Microsoft’s reference customers now use it mainly for decentralized analytics (61%) and agile, centralized BI provisioning (54%). Microsoft is a Leader. It has a comprehensive and visionary product roadmap aimed at globalizing and democratizing Power BI for all analytics use cases. At the same time, it continues to demonstrate strong uptake and global adoption of Power BI, with high levels of customer satisfaction. Strengths Low-priced incumbent with positive sales experience: Microsoft has put downward pricing pressure on the analytics and BI market with its low per-user, virtual server subscription and
9/4/2019 Module 1 40/43 embedded capacity-based pricing. Given that many organizations have Microsoft enterprise software agreements, even when Power BI is not yet deployed, it appears on most shortlists by default. License cost was the second most important reason for reference customers to
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