Website: 15 October 2003 Mrs Jan Russell 28 Beaumont Street PURPLE HILLS VIC 3004 Dear Jan Thank you for taking the time to visit the Best Bowls Club °Open Day± recently and try your hand at bowls. From all reports you could soon be pressing for selection in the Australian team! Next month the Best Bowls Club is starting a Mixed Twilight Bowls Competition where the emphasis will be on °family fun±. We would be delighted if you could come along and have a roll. The Mixed Twilight Bowls Competition starts at 7.00pm on Wednesday 7 November and runs for six weeks each Wednesday through to 13 December. We play mixed triples which means you get plenty of opportunity to deliver that accurate draw shot of yours. Each session lasts an hour and will be followed by some supper in the club. If you would like to bring some family or friends along we would love to see them as well. The dress is casual, there are no age restrictions (juniors are most welcome) and we will provide all your equipment. The total cost is just $5.00 a session. Last year our Mixed Twilight Bowls Competition was very popular — particularly with new bowlers — and some great friendships were formed on the green. If you are interested in playing this great game in a casual and friendly environment, please give me a call on 8888 2288 (ah) or 0444 4444 4455 (mobile) and I will give you some more details. We would be very happy to hear from you. Kind regards Lucy Fellows Membership Manager

S.3 SAMPLES CLUB MARKETING STRATEGIES 33 SAMPLE 3.6.2: BEST BOWLS CLUB DIRECT MAIL CORRESPONDENCE BEST BOWLS CLUB Best Bowls Club 16 Station Street, Purple Hills VIC 3004 Tel: 6666 6644 Fax: 6666 6655 Email: [email protected] Website: 22 August 2003 Mrs Jan Russell 28 Beaumont Street PURPLE HILLS VIC 3004 Dear Jan On the first Sunday in Spring the Best Bowls Club is staging a special °Family Fun Day± to celebrate the start of a new season. This is a great opportunity for you to try your hand at bowls in a relaxed and fun environment. There will be entertainment for children as well as adults and you ’ ll also have the chance to win some fantastic prizes. The Family Fun Day commences at 10.00am on Sunday 1 September and concludes at 4.00pm. Apart from trying their hand at bowls on our special ‘ kids rink ’ there ’ s face-painting, lucky-dips and a roving magician to entertain the younger ones. On our °competition rink± we will conduct a driving accuracy competition and give you the chance to see how fast you can deliver a bowl as we °clock± your drive with a radar gun. Local sporting and media celebrities will be in attendance, including Purple Hills football club captain, Andrew White, state hockey champion, Amy Reynolds, and Channel 8 newsreader, Sarah Brown. A jazz band will entertain the crowd and there is also free food and drinks.