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consumer socialization.b. word-of-mouth activity.c. peer pressure.d. government regulation.e. sales promotion.Response Feedback:A consumer's purchases are often influenced by the views, opinions, or behaviors of others. Two aspects of personal influence are very important to marketing: opinion leadership and word-of-mouth activity.Question 70 out of 10 points
Five situational influences have an impact on a consumer's purchasedecision process. They are purchase task, social surroundings, __________, temporal effects, and antecedent states.Selected Answer:[None Given]Answers:a. competitive offeringsb. physical surroundingsc. core valuesd. motivatione. economic effectsResponse Feedback:Five situational influences have an impact on a consumer's purchase decision process: purchase task, social surroundings, physical surroundings, temporal effects, and antecedent states.Question 80 out of 10 pointsSubcultures refer toSelected Answer:[None Given]Answers:a.subgroups within the larger national culture, whose values and beliefs are diametrically opposed to foreign cultures.b. groups within organizations whose values and beliefs influence the corporate culture.c. subgroups within the larger, or national, culture with unique values, ideas, and attitudes.d.stakeholder groups outside an organization whose values
and beliefs are contrary to the corporate culture.e.the designation given to people between the ages of 13 and 24 whose values and beliefs are not yet fully formed but are still influenced both by their families and society.Response Feedback:Key term definition—subcultures.Question 90 out of 10 pointsA mode of living that is identified by how people spend their time and resources, what they consider important in their environment, and what they think of themselves and the world around them is referred to asSelected Answer:[None Given]Answers:a. culture.b. psychographics.c. social class.d. lifestyle.e. reference group.Response Feedback:Text term definition—lifestyle.Question 100 out of 10 pointsAn opinion leader is an individualSelected Answer:[None Given]Answers:a. within an organization who influences decision making.b. who is able to use moral persuasion to get others to
comply with the latest trends.c.in an organization who encourages other paid individualsto forward marketer-initiated messages to others via e-mail, social networking, websites, and blogs.d. who exerts direct or indirect social influence over others.e. who is able and willing to cut red tape and move an organization's marketing program forward.Response Feedback:Key term definition—opinion leaders.Question 10 out of 10 pointsIn Marketing in the News, we heard about the biggest online clothing retailer in the U.S. What company did we hear about?