1 manage marketing effort to ensure it is directed

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1.1 Manage marketing effort to ensure it is directed towards areas of greatest potential for the organisation 6 PR1.1 1.2 Manage integration of marketing, promotional and sales activities in accordance with strategic marketing objectives 7 PR1.2 1.3 Monitor product, distribution, pricing and marketing communication policies according to market movements, marketing plan objectives and organisational requirements 8 PR1.3 Document Type: Unit Mapping Document Version 8– Compliance and Quality Assurance Department Release Date: Feb 2018 Review Date: Dec 2019 Unit Name: BSBMKG603 - Manage the marketing process Page | 2 Page | 2
Elements and Performance Criteria 1.4 Use marketing metrics to monitor overall marketing progress against performance targets, ensuring activity, quality, cost, and time requirements are met 9 PR1.4 2. Manage marketing personnel 2.1 Communicate strategic marketing objectives across the organisation in ways suited to levels of knowledge, experience and specific needs of personnel 10 PRJ2.1 2.2 Identify and agree roles, responsibilities and accountabilities of staff and contractors involved in all elements of marketing effort 2 PRJ2.2 2.3 Develop communication strategy to ensure personnel responsible for each element in the marketing mix work together to meet organisation’s marketing objectives 10 PRJ2.3 2.4 Provide mentoring, coaching and feedback to support individuals and teams to achieve agreed objectives and use resources to required standard 11 PRJ2.5 2.5 Identify individual and team performance, and instigate corrective action promptly to safeguard marketing outcomes 12 PRJ2.4 3. Evaluate and improve strategic marketing 3.1 Analyse marketing outcomes, review strategic objectives and marketing metrics, and revise if required 9 PR1.5 3.2 Analyse successes and performance gaps considering cause and 13 PR1.6 Document Type: Unit Mapping Document Version 8– Compliance and Quality Assurance Department Release Date: Feb 2018 Review Date: Dec 2019 Unit Name: BSBMKG603 - Manage the marketing process Page | 3 Page | 3
Elements and Performance Criteria performance effect, and use this to improve strategic performance 3.3 Analyse over-performance against targets for trends and set new targets 14 PR1.7 3.4 Analyse changes in market phenomena, and identify and document their impact on strategic marketing objectives 15 PR1.8 3.5 Document review of marketing performance against key performance indicators in accordance with organisational requirements 16 PR1.9 FOUNDATION SKILLS Skills

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