Entrepreneurial Strategy Matrix TTs140819_560884_66.edited.docx

High innovation high risk businesses are best for big

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when risk strategy is factored. High Innovation High-Risk businesses are best for big corporations with enough resources to test the markets. Low Innovation Low Risk, on the other hand, is popular with small companies. This can be determined by the availability of funds or geographical area with no or little competition.
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RISK ENTREPRENEURAL STRATEGY MATRIX 4 References Linton, G. (2019). Innovativeness, risk-taking, and proactiveness in startups: a case study and conceptual development. Journal of Global Entrepreneurship Research , - 019-0147-5. Norton, W. J., & Moore, W. T. (2006). The Influence of Entrepreneurial Risk Assessment on Venture Launch or Growth Decisions. Small Business Economics 26(3) , 215-226. Rouvinen, P., Pajarinen, M., & Hyytinen, A. (2015). Does innovativeness reduce startup survival rates? Journal of Business Venturing 30(4) , 564-581. Sonfield, M., Lussier, R., Corman, J., & McKinney, M. (2001). Gender Comparisons in Strategic Decision- Making: An Empirical Analysis of the Entrepreneurial Strategy Matrix. Journal of Small Business Management 39(2) .
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