Entrepreneurial Strategy Matrix TTs140819_560884_66.edited.docx

High innovation high risk businesses are best for big

This preview shows page 3 - 5 out of 5 pages.

when risk strategy is factored. High Innovation High-Risk businesses are best for big corporations with enough resources to test the markets. Low Innovation Low Risk, on the other hand, is popular with small companies. This can be determined by the availability of funds or geographical area with no or little competition.
Image of page 3

Subscribe to view the full document.

RISK ENTREPRENEURAL STRATEGY MATRIX 4 References Linton, G. (2019). Innovativeness, risk-taking, and proactiveness in startups: a case study and conceptual development. Journal of Global Entrepreneurship Research , - 019-0147-5. Norton, W. J., & Moore, W. T. (2006). The Influence of Entrepreneurial Risk Assessment on Venture Launch or Growth Decisions. Small Business Economics 26(3) , 215-226. Rouvinen, P., Pajarinen, M., & Hyytinen, A. (2015). Does innovativeness reduce startup survival rates? Journal of Business Venturing 30(4) , 564-581. Sonfield, M., Lussier, R., Corman, J., & McKinney, M. (2001). Gender Comparisons in Strategic Decision- Making: An Empirical Analysis of the Entrepreneurial Strategy Matrix. Journal of Small Business Management 39(2) .
Image of page 4
Image of page 5

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern