9 markets marketer exchange relationships marketing

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9 Market(s) Marketer Exchange (Relationships) Marketing Processes Value, Satisfaction, Loyalty Needs/wants Marketing Research Developing Marketing Strategies—The Marketing Mix Segmentation, Targeting, Positioning  Outcomes Product Price Place Promotion People Process Physical  Evidence Orientation
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10 Segmentation & Targeting
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11 Positioning
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12 Marketing Research Systematic 1 Objective 2 Process 3 Marketing decisions 4
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13 Marketing Strategies Cognition Affect Behavior Stimuli Marketing Mix
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14 Service Organization Experience Event Person Information Place Idea Property Good Product
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15 The ultimate driving machine Brand
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16 Package and Label
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17 Price (monetary) New Product Pricing Adjustments
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18 Retailers Retailer Channel Producer Consumer Wholesalers Agents or Broker Retailers Agent/Broker Channel Wholesaler Channel Wholesalers Retailers Direct Place (Distribution)
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19 Promotion Sales Promotion Direct Marketing Public Relations Personal Selling Advertising Making “Welcome Back” Social Media
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20 The Marketing Plan
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21
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