The richness dimension of relationships with

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4.The richness dimension of relationships with customers refers to: A.customers’ buying powerB.the depth and detail of the two-way flow of information between a firm and the customerC.useful interactions with customersD.a firm’s access and connection to customersANS:BPTS:1DIF:ModerateREF:Reach, richness and affiliation 5.Which one of the following is nota business-level strategy? PTS:1DIF:EasyREF:Types of business-level strategies 6.The five business-level strategies can be defined along the dimensions of: PTS:1DIF:Moderate REF: Types of business-level
strategies 7.A cost leadership strategy provides goods or services with features that are: PTS:1DIF:EasyREF:Cost leadership strategy 8.A cost leadership strategy can be summarised as: A.providing products with features acceptable to customers at the lowest competitive priceB.offering products with very inexpensive features so that the price of the product is very lowC.providing unique products so that customers are willing to pay a premiumD.focusing on a few unique features for which customers are willing to pay a premiumANS:APTS:1DIF:ModerateREF:Cost leadership strategy 9.A firm that successfully implements the cost leadership strategy would expect: PTS:1DIF:HardREF:Product substitutes 10.Which one of the following is nota risk associated with the cost leadership strategy? PTS:1DIF:Hard REF: Competitive risks of the cost leadership strategy

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