4.The richness dimension of relationships with customers refers to:
A.customers’ buying powerB.the depth and detail of the two-way flow of information between a firm and the customerC.useful interactions with customersD.a firm’s access and connection to customersANS:BPTS:1DIF:ModerateREF:Reach, richness and affiliation
5.Which one of the following is nota business-level strategy?
PTS:1DIF:EasyREF:Types of business-level strategies
6.The five business-level strategies can be defined along the dimensions of:
Types of business-level