False understanding moderate p 110 85 an example of

Info icon This preview shows pages 17–20. Sign up to view the full content.

View Full Document Right Arrow Icon
(False; Understanding, Moderate, p. 1.10) 85. An example of customer value is enjoying a $250 meal at an expensive restaurant that met or exceeded your expectations in terms of service, product and quality. (True; Application, Moderate, p. 1.11) 86. Value propositions create customer expectations which companies must continuously fulfill. (True; Understanding, Moderate, p. 1.11) 87. The concept of customer satisfaction is a function of customer expectations. (True; Understanding, Challenging, p. 1.12) 88. Sophisticated marketers today practice selective relationship building, which may often lead to “firing” their own customers. (True; Understanding, Challenging, p. 1.14) 89. Digital technologies allow for greater customization with greater efficiencies. (True; Understanding, Easy, p. 1.15) 17
Image of page 17

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
90. One example of emerging digital technologies is “intelligent agents” that allow customers to locate the best prices from the convenience of their homes. (True; Fact, Moderate, p. 1.15) 91. An example of customization is when Amazon.com sends mass e-mails to all their existing customers telling them about a new promotional offer. (True; Application, Easy, p. 1.16) 92. Much like traditional advertising, digital technologies allow for two-way interactive exchanges between customers and marketers. (False; Understanding, Easy, p. 1.16) 93. Narrowcasting is a method that enables marketers to develop and deliver more customized messages to increasingly smaller markets on an ongoing basis. (True; Fact, Challenging, p. 1.17) 94. The societal marketing concept advocates a short-term perspective in driving for increased market share and quick profits. (False; Understanding, Easy, p. 1.21) 95. Perceptions of a company’s lack of social responsibility or unethical marketing practices often have a negative affect on consumer purchase decision. (True; Understanding, Moderate, p. 1.21) 96. Purchase behavior and post purchase evaluation are elements of the input stage of the consumer decision-making model. (False; Fact, Easy, p. 1.23) 97. The process stage of the consumer decision-making model focuses on how consumers make decisions. (True; Fact, Easy, p. 1.23) Essay Questions : 98. Define consumer behavior. What is the scope of consumer behavior? Answer: Consumer behavior is defined as the behavior that consumers display in searching for, purchasing, using, evaluating and disposing of products and services that they expect will satisfy their needs. It focuses on how individuals make decisions to spend their valuable resources, time, money and effort on consumption related items. (Fact, Easy, p. 1.2) 18
Image of page 18
99. What is the difference between the personal consumer and the organizational consumer?
Image of page 19

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 20
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern