Which of the following occurs when people give up

This preview shows 5 out of 7 pages.

5. Which of the following occurs when people give up something in order to receive something that they would rather have? a. Exchange b. Synergy c. Transformation d. Leveraging e. Reciprocity ANS: A Exchange is people giving up something to receive something they would rather have. PTS: 1 REF: 4 OBJ: 01-1 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model Product 6. All of the following are necessary for exchange to occur EXCEPT: a. each party is capable of communication and delivery b. each party signs a contract before exchange occurs c. each party believes it is appropriate or desirable to deal with the others d. each party is free to accept or reject the exchange offer e. each party must have something the other party considers to be valuable ANS: B Exchange can occur without a legal contract. PTS: 1 REF: 4 OBJ: 01-1 TYPE: Comp TOP: AACSB Reflective Thinking | TB&E Model Customer 7. A problem facing the timber industry is the absence of any effective way to prove that rain forest tim- ber was legally harvested. In places like Indonesia as much as 80 percent of timber available for sale was illegally cut. Companies like The Home Depot do not want to sell timber from illegally logged forests even though the demand is great for timber from rain forests. Which of the following condi- tions required for an exchange to occur is missing when a company tries to sell illegally acquired logs to The Home Depot? PTS: 1 REF: 4 OBJ: 01-1 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Customer 8. Kellogg’s is offering free DVDs to consumers who collect 5 official Collection certificates from the back panels of specially marked packages of Kellogg’s cereals and mail them with the official order form. Within 90 days, these consumers will receive the movie of their choice. A(n) _____ will occur when a movie fan mails in his or her certificates for a movie.
Image of page 5

Subscribe to view the full document.

Image of page 6
Image of page 7
You've reached the end of this preview.
  • Spring '10
  • Patterson
  • Marketing, American Marketing Association, AACSB Reflective Thinking

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern