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Use images, charts and graphs to illustrate your findingsSWOT ANALYSIS / PESTLE ANALYSIS:Marketing, Assessment No.1Page 10v1.1, Last updated on 23/02/2019 by MM
T-1.8.1E-MARKETING SCHEDULEYour e-Marketing schedule should include a timeline or Gantt chart to explain the activities of your plan to be completed within a specific timeframe (e.g. 10 weeks). Put a X sign in the specific grid(s) that relates to your activity. You may wish to use this template or develop a Gantt chart/schedule usinga separate template.e-Marketing ActivitiesWeek1Week2Week3Week4Week5Week6Week7Week8Week9Week10Website - reconstruction andimprovementxxBlog - creation of a blog integrated in the website, Marketing, Assessment No.1Page 11v1.1, Last updated on 23/02/2019 by MM•THREATS (T)•1. Competition;•2. Online presence in a more comprehensive and competitive market•OPPORTUNITIES (O):•1. Government focused on a greater commitment to culture;•2. Tourism growth and popularity•WEAKNESSES(W)•1. Unconsolidated international presence;•2. Low digital presence;•3. Digital communication too informative•4. Price•STRENGTHS (S)•1. Notoriety;•2. Significant number of followers of social networks;•3. Several areas of activityFORCES - OPPORTUNITIESS1 + S3 + 02 - Stronger, cross and comprehensive communication;S2 + O1 - WoM campaignsWEAKNESSES - OPPORTUNITIESW1 + O1 + O2 - Investment in the "International Co-productions" initiative;W2 + O1 - SEO;W4 + O1 + O2 - Campaigns and promotions;W3 + 01 + 02 - Content MarketingWEAKNESSES - THREATSW4 + T1 + T2 - Acquisition ofonline tickets with benefits;W2 + T2 - Hiring morecollaborators for the digital;W2 + T2 - Website improvement;W2 + T2 - Mobile website adaptationFORCES - THREATSS3 + T1 - Explore new initiatives within your current offer;S1 + S2 + T2 - Advertising in social networks;S1 + S2 + T1 + T2 - Content Marketing
T-1.8.1where diverse contents will be publishedxxMarketing content - website,social networks and blogxxxxxxxxSocial networks - analysis and interactionxxxxxxxxxPR – viral marketingxxxxxSales promotions -campaigns, hobbiesxxxTHE E-MARKETING STRATEGIES & ACTION PLANThe Strategies and Action Plan section should address the electronic marketing strategies of your product or service based on the 4Ps. Also address how each of the following strategies will comply with the Australian e-Marketing Code of Practice.Product strategies:Offer more and new servicesPrice strategies:Remains unchangedPromotion strategies:Google AdWordsFacebook adInstitutional videosPlace strategies:Marketing, Assessment No.1Page 12v1.1, Last updated on 23/02/2019 by MM
T-1.8.1New website and social networksBUDGET & COSTING FOR THE E-MARKETING PLANThis section of the plan will outline your budget & costing. This is best presented as a single spreadsheet or table with tactics broken down by awareness, acquisition and conversion. Provide specific detail on the following:1.Your total cost breakdown (overall spend across tactics)2.Weekly phasing of budget spend across all tactics3.Any financial KPI’s and milestones that need to be reached4.