Use images charts and graphs to illustrate your findings SWOT ANALYSIS PESTLE

Use images charts and graphs to illustrate your

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Use images, charts and graphs to illustrate your findings SWOT ANALYSIS / PESTLE ANALYSIS: Marketing, Assessment No.1 Page 10 v1.1, Last updated on 23/02/2019 by MM
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T-1.8.1 E-MARKETING SCHEDULE Your e-Marketing schedule should include a timeline or Gantt chart to explain the activities of your plan to be completed within a specific timeframe (e.g. 10 weeks). Put a X sign in the specific grid(s) that relates to your activity. You may wish to use this template or develop a Gantt chart/schedule using a separate template. e-Marketing Activities Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10 Website - reconstruction and improvement x x Blog - creation of a blog integrated in the website, Marketing, Assessment No.1 Page 11 v1.1, Last updated on 23/02/2019 by MM THREATS (T) 1. Competition; 2. Online presence in a more comprehensive and competitive market OPPORTUNITIES (O): 1. Government focused on a greater commitment to culture; 2. Tourism growth and popularity WEAKNESSES (W) 1. Unconsolidated international presence; 2. Low digital presence; 3. Digital communication too informative 4. Price STRENGTHS (S) 1. Notoriety; 2. Significant number of followers of social networks; 3. Several areas of activity FORCES - OPPORTUNITIES S1 + S3 + 02 - Stronger, cross and comprehensive communication; S2 + O1 - WoM campaigns WEAKNESSES - OPPORTUNITIES W1 + O1 + O2 - Investment in the "International Co- productions" initiative; W2 + O1 - SEO; W4 + O1 + O2 - Campaigns and promotions; W3 + 01 + 02 - Content Marketing WEAKNESSES - THREATS W4 + T1 + T2 - Acquisition of online tickets with benefits; W2 + T2 - Hiring more collaborators for the digital; W2 + T2 - Website improvement; W2 + T2 - Mobile website adaptation FORCES - THREATS S3 + T1 - Explore new initiatives within your current offer; S1 + S2 + T2 - Advertising in social networks; S1 + S2 + T1 + T2 - Content Marketing
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T-1.8.1 where diverse contents will be published x x Marketing content - website, social networks and blog x x x x x x x x Social networks - analysis and interaction x x x x x x x x x PR – viral marketing x x x x x Sales promotions -campaigns, hobbies x x x THE E-MARKETING STRATEGIES & ACTION PLAN The Strategies and Action Plan section should address the electronic marketing strategies of your product or service based on the 4Ps. Also address how each of the following strategies will comply with the Australian e-Marketing Code of Practice. Product strategies : Offer more and new services Price strategies : Remains unchanged Promotion strategies : Google AdWords Facebook ad Institutional videos Place strategies : Marketing, Assessment No.1 Page 12 v1.1, Last updated on 23/02/2019 by MM
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T-1.8.1 New website and social networks BUDGET & COSTING FOR THE E-MARKETING PLAN This section of the plan will outline your budget & costing. This is best presented as a single spreadsheet or table with tactics broken down by awareness, acquisition and conversion. Provide specific detail on the following: 1. Your total cost breakdown (overall spend across tactics) 2. Weekly phasing of budget spend across all tactics 3. Any financial KPI’s and milestones that need to be reached 4.
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