Engagement as well as boosting research and product

engagement, as well as boosting research and product development.
5. Improve retention through customer-oriented processes.
84% of customers say the experience that a company provides is as
important to them as its products and services. It’s this experience that
often drives retention. One out of three digital consumers in Southeast
Asia will switch brands when they can’t find their preferred brands -
however, 42% said they had bought more from established brands in
recent months.
HERE’S WHAT CLOUD-BASED CRM OFFERS YOUR BUSINESS.
CRM and the cloud computing revolution have changed everything.
Perhaps the most significant recent development in CRM systems has been
the move into the cloud from on-premises CRM software. Freed from the
need to install software on hundreds or thousands of desktop computers and
mobile devices, organizations worldwide are discovering the benefits of
moving data, software, and services into a secure online environment.

DM104 – Evaluation of Business Performance Page 9 of 21
CRM and Vertical Solutions
WORK FROM ANYWHERE.
Cloud-based CRM systems such as Salesforce mean every user has the
same information, all the time. Your sales teams out on the road can check
data, update it instantly after a meeting, or work from anywhere. The same
information is available to anyone who needs it, from the sales team to the
customer service representatives.
REDUCE COSTS.
CRM can be quick and easy to implement. A cloud-based system doesn’t
need special installation, and there’s no hardware to set up, keeping IT costs
low and removing the headache of version control and update schedules.
Generally, cloud-based CRM systems are priced on the number of users who
access the system and the kinds of features you need. This can be very cost-
effective in terms of capital outlay, and is also extremely flexible — enabling
you to scale up and add more people as your business grows.
A CLOUD-BASED CRM PLATFORM OFFERS YOU:
 Faster deployment
 Automatic software updates
 Cost-effectiveness and scalability
 The ability to work from anywhere, on any device
 Increased collaboration
WHAT IS VERTICAL SOLUTIONS MARKETING?
Vertical Solutions Marketing is an appealing option for growth, especially
in an era in which organization have already been pared to the bone. But
managing the evolving tension between the company’s old and new
business structures and sharing and transferring resources among the
solutions units must be done carefully if the move to VSR is to succeed.
Vertical Solutions Marketing is a marriage of two distinct concepts, vertical
marketing systems and solutions selling. A Vertical Marketing System is a

DM104 – Evaluation of Business Performance Page 10 of 21
CRM and Vertical Solutions
distribution channel structure in which producers, intermediaries and
retailers agree to act as one to serve their agreed-upon target segment(s).