Jiffy mixes do not do any type of traditional

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45. Jiffy Mixes do not do any type of traditional advertising or use fancy packaging in marketing their products. They store their own wheat and make their own flour and their little blue boxes, too. Jiffy is an example of a low cost strategy based on: a. efficient labor b. no-frills goods and services c. government subsidies d. product design e. reengineering ANS: B No-frills goods and services offers low costs to the consumer because they do not do much marketing. PTS: 1 REF: 20 OBJ: 02-5 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Strategy 46. Zipcar is a car rental service found in many metropolitan areas. It targets people who take mass transit or carpool to work but who occasionally need a car to run errands, visit the doctor, or check on a sick child. Zipcar is one of a few companies currently providing cars that can be rented by the hour. Zipcar has created a(n) _____ advantage. PTS: 1 REF: 20 OBJ: 02-5 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Strategy
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47. Everyone knows the brand name Kleenex. Kleenex is what many consumers think of when they think of tissues. This widely recognized brand name is a source of: PTS: 1 REF: 20 OBJ: 02-5 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Strategy 48. Arizona Tea is marketed by Vultaggio & Sons. Vultaggio & Sons took a basic drink and put it into un- usual bottles with elaborate designs. The wide-mouthed, long-necked bottles are now considered to be trendsetters in the new age beverage industry, and customers often buy the tea just for the bottle. The success of Arizona Tea is based on: PTS: 1 REF: 20 OBJ: 02-5 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Strategy
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  • Spring '10
  • Patterson
  • Marketing, AACSB Reflective Thinking

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