Development blogs where businesses get direct input

This preview shows page 12 - 17 out of 17 pages.

Development blogs –  where businesses get  direct input about  products and services  from readers. Video blogs –  communicate more  effectively than text  blogs.  PREMIUM-IZE YOUR  BRAND BLOG ON 12
Image of page 12
MAKE IT STICK Get into customers’ hearts and minds. 3 important aspects to look at : Target influencers. Engage your customers. 13
Image of page 13
CUSTOMER RELATION  MANAGEMENT  (CRM) Two-third of customers switch brands due to  perceived indifference. Businesses lose 50% of their customers over a five- year period, those customers tend to be replaced by  less loyal customers. CRM implementations result in positive ROI, better  customer retention rate. Simple “thank you for shopping” email, e-newsletter. Automated communication, customer segmentation,  targeted offers. Make customer service your top priority, make it  worthwhile. Building loyalty. 14
Image of page 14
MARKET ON THE MOVE 89% of brands use text and multimedia  messaging to reach their audiences. More than 10% of marketing budget is spent on  advertising through this medium. Mobile phone service providers are dipping their  toes into the credit card pool. Customers are relying on these devices more  than ever. Low-cost mobile marketing on ramps. Example : local restaurants send the day’s  specials to nearby lunch patrons. 15
Image of page 15
CONCLUSION   16
Image of page 16
THANK  YOU 17
Image of page 17

You've reached the end of your free preview.

Want to read all 17 pages?

  • Fall '19
  • LinkedIn, Juliette Powell,  Marketers

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern

Stuck? We have tutors online 24/7 who can help you get unstuck.
A+ icon
Ask Expert Tutors You can ask You can ask You can ask (will expire )
Answers in as fast as 15 minutes
A+ icon
Ask Expert Tutors