Sensory discrimination is a the minimu from anoth

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Sensory discrimination is _____. A. the minimu from anoth noticed B. the maximum amount that one brand can differ from an unreasonable by consumers C. the ability of an individual to distinguish between distinc D. the ability of an individual to distinguish between similar E. the relative importance consumers place on evaluative Sensory discrimination can involve such variables as the sound of stereo systems, the taste of food products, or the clarity of display screens. AACSB: Analytic Blooms: Knowledge Difficulty: 2 Medium Learning Objective: 16-04 Describe the role of evaluative criteria in consumer judgment and marketing strategy Topic: Accuracy of Individual Judgments 54. (p. 554) The minimum amount that one brand can differ from another with the difference still being noticed is referred to as the ______. Research indicates that individuals typically do not notice relatively small differences between brands or changes in brand attributes. AACSB: Analytic Blooms: Knowledge Difficulty: 1 Easy Learning Objective: 16-04 Describe the role of evaluative criteria in consumer judgment and marketing strategy Topic: Accuracy of Individual Judgments 55. (p. 554) Procter & Gamble is the manufacturer of Pampers diapers. At one time, the price of a typical package of diapers was relatively high (i.e., over $12 a package). Due to the threat of store brands stealing market share because of their lower price, P&G decided to lower the price for Pampers. While most consumers noticed the price reduction
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because P&G promoted that fact, what most of them did not notice was that the number of diapers per package also decreased. However, the reduction was only one or two diapers per package. Which of the following best explains why consumers did not notice the reduction in the quantity? Research indicates that individuals typically do not notice relatively small differences between brands or changes in brand attributes. AACSB: Analytic Blooms: Comprehension Difficulty: 3 Hard Learning Objective: 16-04 Describe the role of evaluative criteria in consumer judgment and marketing strategy Topic: Accuracy of Individual Judgments 56. (p. 554) An attribute used to stand for or indicate another
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